Influencer Marketing for Hotels: The Bold Strategy That Led to 93% Direct Bookings at ReTreet Resort Okay, I’m just going to stay it… “Stop throwing money at ads that don’t tell your story.” That’s what I told myself when I made one of the riskiest decisions of my marketing career: pulling the entire PPC budget […]
Why Smart STR Owners Are Ditching OTA Dependence in 2025 Airbnb just redefined what it means to travel—and if you’re still running your short-term rental like it’s 2019, it’s time for a reality check. 2025 is the year STR owners stop chasing the algorithm and start building their own demand. What’s Next in STR? Let’s […]
Why the Blue Origin PR Stunt Failed to Land and What It Means for the Future of Marketing In 2015, I made the decision to attend the University of Florida with a clear mission: to gain the ability to track marketing ROI. At the time, I was frustrated by the lack of quality, actionable content […]
When it comes to box office domination, Wicked has taken a step beyond the ordinary. With its theatrical debut shattering records, it’s clear that Universal Pictures didn’t just release a movie—they launched an ecosystem. This success isn’t just due to the musical’s pre-existing fanbase; it’s the result of a meticulously crafted merchandising strategy that positions […]