How Savvy Hotels Turn Influencer Buzz into Real Bookings We all love a pretty Instagram feed, but if your hotel’s influencer program feels like a vanity vanity parade (all eyes, no conversions), you’re missing the point. In this new 2-minute video, hospitality insiders Scott Eddy and Jessica Mann drop the hard truths and share the […]
Why Smart STR Owners Are Ditching OTAs: How to Grow Direct Bookings for Short-Term Rentals Let’s be brutally honest: If you’re still relying on Airbnb to grow your short-term rental business, you’re gambling with your future. The old playbook—“list it and forget it”—is officially dead. This year, the savviest STR owners are discovering how to […]
Influencer Marketing for Hotels: The Bold Strategy That Led to 93% Direct Bookings at ReTreet Resort Okay, I’m just going to stay it… “Stop throwing money at ads that don’t tell your story.” That’s what I told myself when I made one of the riskiest decisions of my marketing career: pulling the entire PPC budget […]
Why the Blue Origin PR Stunt Failed to Land and What It Means for the Future of Marketing In 2015, I made the decision to attend the University of Florida with a clear mission: to gain the ability to track marketing ROI. At the time, I was frustrated by the lack of quality, actionable content […]
When it comes to box office domination, Wicked has taken a step beyond the ordinary. With its theatrical debut shattering records, it’s clear that Universal Pictures didn’t just release a movie—they launched an ecosystem. This success isn’t just due to the musical’s pre-existing fanbase; it’s the result of a meticulously crafted merchandising strategy that positions […]