Influencer Marketing Strategy Archives

Why the Blue Origin PR Stunt Failed to Land and What It Means for the Future of Marketing

By Sarah Stahl

Why the Blue Origin PR Stunt Failed to Land and What It Means for the Future of Marketing In 2015, I made the decision to attend the University of Florida with a clear mission: to gain the ability to track marketing ROI. At the time, I was frustrated by the lack of quality, actionable content […]

Influencer Marketing Strategy Marketing ROI

How Wicked Is Redefining ROI in Movie Marketing Through Merchandising Magic

By Sarah Stahl

When it comes to box office domination, Wicked has taken a step beyond the ordinary. With its theatrical debut shattering records, it’s clear that Universal Pictures didn’t just release a movie—they launched an ecosystem. This success isn’t just due to the musical’s pre-existing fanbase; it’s the result of a meticulously crafted merchandising strategy that positions […]