How Glamping Brands Can Outsmart Agentic Search When it comes to digital visibility, the rules have changed—and most glamping operators haven’t gotten the memo. I recently had the privilege of speaking to members of the American Glamping Association about what’s coming (and fast): a future dominated by agentic search. This isn’t some niche SEO update—it’s […]
Booking.com to Cut 900 Jobs. Meanwhile The Smartest Hotels Are Doubling Down on People. When platforms panic, they cut. This month, Booking.com is actively working to lay off up to 900 Dutch employees, citing the usual suspects: efficiency, reinvestment, and agility. But anyone watching the trend knows what’s really happening: AI is becoming the convenient […]
Influencer Marketing for Hotels: The Bold Strategy That Led to 93% Direct Bookings at ReTreet Resort Okay, I’m just going to stay it… “Stop throwing money at ads that don’t tell your story.” That’s what I told myself when I made one of the riskiest decisions of my marketing career: pulling the entire PPC budget […]
Why Smart STR Owners Are Ditching OTA Dependence in 2025 Airbnb just redefined what it means to travel—and if you’re still running your short-term rental like it’s 2019, it’s time for a reality check. 2025 is the year STR owners stop chasing the algorithm and start building their own demand. What’s Next in STR? Let’s […]
Why “Engagement” Is Not a KPI (And What to Measure Instead) We’ve all done it. We launch a killer campaign, get solid engagement—likes, shares, even a few comments from influencers—and feel good. But then sales doesn’t move. Or the CEO asks, “How is this actually helping?” And just like that, the metrics that looked great […]
Pinterest Is Proving That Human-Centered Innovation Wins—And I’m Here For It If you want to know what it looks like when a platform listens to its users and dares to evolve with them instead of marketing at them, look no further than Pinterest. While everyone else is busy chasing algorithms, Pinterest is building experiences around […]