Back in 2012, I faced a moment that forever defined my perspective on marketing ROI. I was hired for the very first time by a tech company as a marketing contractor and they handed me a $15,000 opportunity – money they were originally planning to spend on a radio ad. Instead, they took a bet […]
When you think of Ryan Reynolds, your mind likely drifts to his quick wit, blockbuster films, or that legendary knack for breaking the internet. But beneath the charm and humor lies something deeper: an uncanny ability to decode cultural shifts and translate them into thriving businesses. Reynolds isn’t just an actor; he’s a master of […]
The potential TikTok ban has sent shockwaves across the creator economy. For years, TikTok has been a haven for creativity, self-expression, and business growth, serving as a platform where influencers, small businesses, and brands thrived. However, with the looming possibility of a U.S. ban on TikTok, creators and marketers are facing a hard truth: you […]
When I joined ReTreet in the summer of 2023, a small, startup vacation rental resort tucked away in Northeast Alabama, nobody was betting on us to make waves. We were the definition of an underdog—modest budget, no big-name recognition, and no fancy marketing tools. Competing against the well-established southeastern resorts with their deep pockets and […]
Creators, listen up: What if you could take everything great about Patreon—community, connection, and direct support—and turn it up a notch? Enter Magnetiq, the platform that’s redefining how creators and their audiences connect in Web3. When it comes to Magnetiq vs. Patreon, the difference is clear: Magnetiq isn’t just an upgrade; it’s a whole new […]
I’m calling it: This is the ROI Awakening—the year ROI finally breaks free! In 2025, the marketing world will no longer be tethered by outdated ROI frameworks. Instead, the industry stands at the brink of transformation—with data-driven insights, innovative technologies, and Web3 advancements leading the charge. Marketers who embrace these shifts will thrive; those who […]