Powering Your Property’s Future
The Hospitality Power Shift: Why 2026 Belongs to Independent Operators
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Strategy, systems, and storytelling for hospitality brands who lead.
Empowering boutique lodging operators to blend smart systems with genuine hospitality for growth that feels as good as it performs.
There's A Better Way To Earn Direct Bookings
Build a Brand that Books Itself.
I’m Sarah Stahl, and I’ve helped high-end STR owners like you escape the OTA hamster wheel. My proven system—built on brand storytelling, influencer marketing, smart tech, and automation—grew a Treehouse Resort from 6 OTA-reliant treehouses to a 21-unit destination with 93% direct bookings and 200% revenue growth in two years. Low PPC ads, no guesswork, just results.
Find Booking Gaps
in 10 Days with a Custom Audit
2025 Reminded Us What Hospitality Is Actually About
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Why Hotel Marketing Falls Flat: Stop Selling Amenities, Start Storytelling Your Way to Fully Booked.
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What Smart Property Owners Are Doing Now to Prepare for a Down Year in 2026
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The Hotel Technology Matchmaking Tool That Changes Everything
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The Sonder Marriott Breakup Isn’t Just Drama It’s a Warning Shot for Every Hospitality Middleman
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Here's The Deal.
You Can’t Build a Premium Brand on Borrowed Land.
I’m a direct booking strategist and systems builder focused on better guest journeys.
I built my first direct-booking engine at a treehouse resort—messy tech stack, scattered visibility, and heavy OTA dependence.
We rebuilt from the ground up, scaled from 6 to 21 units, hit 93% direct bookings, and grew a brand independent of OTAs.
Now I help hospitality brands do the same with smart systems, aligned tech, and guest-first strategy that drives demand before guests search.