80% of Marketers Can’t Prove ROI—Are You One of Them?

Stop Guessing, Start Growing
The ROI Revolution Starts Here.

Your marketing budget isn’t Monopoly money—stop rolling the dice and start proving results if you want to move forward a space in the game.

Sarah Stahl

Quit Playing

Marketing Shouldn’t Feel Like Gambling

The stats are staggering:

  • 80% of marketers admit they can’t measure their ROI (HubSpot).
  • CMOs are being replaced faster than the latest TikTok trends (Forbes).
  • Businesses that measure ROI grow 3x faster than those that don’t (McKinsey).

The truth?

Too many marketers are relying on vanity metrics like “impressions” and “engagement.” These might look good in a report, but they don’t keep the lights on. When your boss asks, “What’s the ROI?” do you:

  1. Drown in spreadsheets?
  2. Start talking about brand awareness and hope no one asks for specifics?
  3. Pray they don’t notice the gap between spend and results?

It doesn’t have to be this way.

Here’s what’s at stake:

  • Every untracked dollar spent is a wasted dollar.
  • Stakeholders are losing faith in marketing teams that can’t deliver results.
  • Competitors are already proving ROI, taking market share while you’re stuck playing catch-up.

Flip the Script.

Instead, Pinpoint it

Instead, Test it.

Instead, Build it.

Instead, Track it.

Portfolio

From Chaos to Clarity

Every project in this portfolio tells a story—of innovation, impact, and the pursuit of measurable success. Over the years, I’ve had the privilege of working with startups breaking boundaries, non-profits driving change, and businesses of all sizes committed to growth.

My approach is simple: focus on what matters most—results. From crafting strategies that deliver ROI to building campaigns that connect with real people, I prioritize measurable outcomes and meaningful connections.

This portfolio showcases not just the work I’ve done, but the partnerships I’ve built and the goals we’ve achieved together. Whether it’s driving sustainable growth, navigating the future of Web3, or transforming marketing challenges into opportunities, these projects reflect a commitment to excellence, collaboration, and impact.

Here's The Deal

ROI doesn’t win awards, but it keeps business alive.

Here’s the thing about being an ROI-Driven Marketing Executive: ROI doesn’t win shiny trophies or spark standing ovations at marketing conferences. But you know what it does? It secures paychecks, keeps careers thriving, and makes boardrooms listen.

Yes, tracking ROI can feel dull, even tedious. But do you know what’s worse? Sitting across from your boss, explaining why your last campaign burned through half the budget and didn’t deliver.

ROI may not be glamorous, but it’s the backbone of every successful strategy—and the reason I’m trusted to make every dollar work harder than the last. It’s not just about spending; it’s about proving every penny matters.

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mrsdstahl@yahoo.com