MAKING SENSE OF MARKETING MESSES, SINCE 2012.
Hardly anyone wants to waste time and money on something that doesn’t deliver the ROI they expect. The same applies to Marketing. If you find yourself in a marketing mess where you aren’t sure if your content speaks to your target market, converts specific customers, compels to take action or most importantly – tracks Key Performance Indicators related to the return on your investment (ROI) – I may be able to help. Help make sense of what your team’s spend time on. Help clarifying if marketing actions are leading or contributing to tangible business goals.
I say ‘may’, because I can only help those who understand that marketing is not a quick fix. It takes time and experience to really get it right, but when you do…ahh-mazing things can happen! The Marketing team is like an orchestra that needs to play together in perfect time and harmony. Clear strategy from an experienced director, with enough patience for corrections, makes all the difference in what customers hear, see and take action on. Those who find themselves in a marketing mess, this correction is not quick – but it’s the only way to finally understand how marketing is working to more your goals forward.
With over 10 years in the Marketing Industry – in which I’m always sharpening my skills – I use high-tech marketing strategies to help organizations convert customer interactions into increased conversions. In fact, I believe in the power of marketing so much that I wrote a book Titled: Made To Market.
THE WORLD NEEDS YOU TO STOP SELLING & START STORYTELLING!
It’s a tough pill to swallow to realize that the collective Marketing Industry is heading towards a downward spiral. We don’t have time to point fingers and complain. Instead, I’m doing something about it!
After over a decade of experience both as an entrepreneur and a marketer myself, one thing is clear – we need more than better tools. We require urgent new frameworks/perspectives on what good marketing experiences really look like. My journey to build out and articulate this much needed modern marketing framework, started with a book.
Inside Made To Market I reveal how to set up modern marketing frameworks so you can finally answer that burning question –
“What’s the ROI of our Marketing efforts?”
It’s a tough pill to swallow when you realize that the collective Marketing Industry is heading towards a downward spiral. We don’t have time to point fingers and complain. Instead, I’m doing something about it!
After over a decade of experience both as an entrepreneur and a marketer myself, one thing is clear – we need more than better tools. We require urgent new frameworks/perspectives on what good marketing experiences really look like. My journey to build out and articulate this much needed modern marketing framework, started with a book.
Inside Made To Market I reveal how to set up modern marketing frameworks that lead directly towards specific results so you can finally answer that burning question – “What’s the ROI of our Marketing efforts?”
Let’s be real! The photos you see on this website DO NOT tell the whole story of who I am. Without the whole story, you lack trust. Without building trust, we can’t market! Marketers, it’s our job to build consumer-focused trust which means showing all sides of the story. We MUST stop mass producing a one-sided story that gets applied to all messaging channels. Channels are as unique as the folks who frequent them & we must adapt our complex story, accordingly.
When you watch my Instagram Stories, you get 5AM bed-head no makeup – ME. When you watch my TikTok’s you get adventure seeking, waterfall chasing, 365 mile hiking – ME! When you watch me on SnapChat, who knows which ME you’ll get. The point is, if you aren’t telling all sides of the whole story – and unapologetically so – you aren’t building trust. If you aren’t building trust with a core and very specific audience of folks, you AREN’T marketing! We must tell the WHOLE story if we are to tap into the transformative powers we’re seeking from our marketing practices.
If you are in Marketing and you are focused on getting more fans or views – you’ve got it all wrong! Marketing means building relationships with your target audience so they can tell other people about what you do. It’s the missing ingredient in your marketing plan preventing trackable & tangible profit based results. We have been blaming the wrong people for our ills in marketing. We should be looking at ourselves and what we do, not how others react to it – enough already! The realignment is coming soon enough so get ready because things can only get better from here. As always, “the best is yet to come!”
NEGLECTING THE TRUE CUSTOMER
We’ve got to stop thinking everyone is our customer. Those days are over! If you’re talking to everyone, you’re talking to no one. Stop neglecting your true customer!
CHEAT CODE & GROWTH HACK FOCUS
There’s no shortcut to expert level marketing. It’s the mindset of fast growth & quick sales over trust-based brand management that’s slowly killing the industry’s potency.
SKILLS GAP & LEAKING KNOWLEDGE
There are over twenty highly technical key indicators that expert marketers can execute – spanning way past social media capabilities. Are marketers learning them?
THE CUSTOMER
The “customer first” mindset is as classic as it gets when doing business right. We say it, but do we believe it? We need to get back to basics & learn who the customer truly is.
THE COPY
In marketing? Selling is out, storytelling is in! Without a purposeful storytelling process in place you won’t see the results your organization is expecting you to accomplish.
THE CONNECTION
This is where all your marketing efforts make perfect sense! Set up trackable touchpoints as you deploy your brand’s story to prove your organizational worth as a marketer.
NEGLECTING THE TRUE CUSTOMER
We’ve got to stop thinking everyone is our customer. Those days are over! If you’re talking to everyone, you’re talking to no one. Stop neglecting your true customer!
THE CUSTOMER
The “customer first” mindset is as classic as it gets when doing business right. We say it, but do we believe it? We need to get back to basics & learn who the customer truly is.
CHEAT CODE & GROWTH HACK FOCUS
There’s no shortcut to expert level marketing. It’s the mindset of fast growth & quick sales over trust-based brand management that’s slowly killing the industry’s potency.
THE COPY
In marketing? Selling is out, storytelling is in! Without a purposeful storytelling process in place you won’t see the results your organization is expecting you to accomplish.
SKILLS GAP & LEAKING KNOWLEDGE
There are over twenty highly technical key indicators that expert marketers can execute – spanning way past social media capabilities. Are marketers learning them?
THE CONNECTION
This is where all your marketing efforts make perfect sense! Set up trackable touchpoints as you deploy your brand’s story to prove your organizational worth as a marketer.
ARE YOU MADE TO MARKET?
Marketer’s the World needs us to show up – like never before!
What other profession boasts healing capabilities for businesses across the globe, like marketing can? Especially in light of a global pandemic?!?! We’re seeing the need for business recovery in ways we’ve never seen, and if marketers were to step up to the professional plate the way we are trained to – we would breathe fresh new life into the global business landscape. So, don’t give up on Marketing – perfect it!
It’s time to expect more from marketing, and uphold its ability to transform the business landscape. Follow me and you’ll get an inside look at the technical skills currently producing “Made to Market” ready results!
ARE YOU MADE TO MARKET?
FIND OUT WITH A FREE CHAPTER.
