Vacation rental marketing strategy
You hosted the guest. The OTA kept them.
I help vacation rental and boutique hospitality brands win direct bookings and own their demand, so every stay builds the business instead of starting from zero.
Start with the free 5-day course, Stop Renting Your Guests.
You're in, friend. Check your inbox: Day 1, "The 0.15 Test," is on its way. If you're asked to confirm, click the link and it'll follow. Peek in Promotions if it hides.
Five emails, one a day, then the occasional useful note. Unsubscribe in one click.
Ready to talk now? Book a $250 strategy call
Here's your 15% fee. The guest's email? Not included.
- 93%direct bookings at ReTreet Resort, without PPC
- +50%direct bookings at Wilding Hotels
- ~500creators matched with hospitality brands
- 2026Truvisionary, one of 50 voices in short-term rental
Try this before you scroll
The 0.15 test
Type in what your OTAs paid out over the last 12 months. The receipt shows what that convenience cost you.
Most operators have never added it up. It's usually the biggest marketing line in the business, and it buys zero guest relationships. Day 1 of the course shows you what to do with this number.
OTA convenience fee
Statement period: last 12 months
Guest emails included: 0 · Thank you for your business
"We just need more content."
Do we though?
Effort isn't your problem
Five leaks I find in almost every rental business
You're posting, paying for ads, updating listings, and trying the new AI tool. Bookings still feel unpredictable because the pieces don't connect. These are the usual culprits, and each one gets a day in the course.
Borrowed demand
Most of your bookings come from platforms you don't control, at a price you don't set.
A website that doesn't say why
It shows the beds. It never explains why someone should book here instead of the listing next door.
Guests you can't call back
Every OTA stay ends with no email, no relationship, and no repeat booking.
Bookable, but not discoverable
Google, AI trip planners and travelers can't tell what makes your place the right choice.
Content that earns likes, not stays
Creators and posts get attention that never turns into a booking.
When you want more than five emails
Three ways to work with me
Consulting
Find the bottleneck, build the direct-booking system
For vacation rental, boutique resort and glamping brands ready to stop guessing.
See consulting →Speaking
Keynotes, workshops and podcasts that skip the fluff
Direct bookings, creator systems and AI travel discovery, with real numbers.
See talks →Content partnerships
Vetted creators matched to your stays
Pairings guaranteed within 90 days, for owners and for creators.
Content That Books Direct →Not sure where you're leaking? Start with the Profit Audit.
Hi, I'm Sarah
I've sat in every seat at the booking table
I've marketed destinations, run marketing for a startup treehouse resort, built a creator program inside an OTA marketplace, and analyzed more guest data than I'd like to admit.
At ReTreet Resort we grew from six units to 21 and reached 93% direct bookings while cutting ad spend. That result didn't come from a viral post. It came from fixing the system, which is the work I do now.
Strategy, served
North Alabama style
From The ROI Blog
Fewer hot takes. More math.
Hospitality marketingOTA Dependence in Vacation Rentals: What's Really Stalling the Direct Booking Movement
Direct bookingsThe Direct Booking Strategy That Took a Property to 93% Direct
SocialThe 70-20-10 Rule for Hospitality Social Media
Guest experienceWhat Frustrates Travelers Most About Booking Vacation Rentals Online?
Free 5-day email course
Stop Renting Your Guests
Five short emails, one a day. Each finds a leak in your booking system and tells you what to fix first. No fluff, no 47-step funnel.
You're in, friend. Check your inbox: Day 1, "The 0.15 Test," is on its way. If you're asked to confirm, click the link and it'll follow. Peek in Promotions if it hides.
Five emails, one a day, then the occasional useful note. Unsubscribe in one click.
Built from the system that took ReTreet Resort to 93% direct bookings.
Questions first? Read the FAQ
- Your inbox, next 5 daysFrom: Sarah
- DAY 1The 0.15 TestMultiply last year's OTA revenue by 0.15. Sit down first.
- DAY 2Your website isn't explaining whyMore traffic won't help a page that can't close the booking.
- DAY 3The guests you can't call backOTA guests sleep in your beds. Their emails stay on someone else's server.
- DAY 4Bookable isn't discoverableHow Google, AI trip planners and creators decide who gets recommended.
- DAY 5The 93% playbookThe system behind ReTreet's direct bookings, step by step.
Stop renting your guests Free →