THE WORLD NEEDS YOU TO STOP

SELLING & START STORYTELLING!

THE WORLD NEEDS YOU TO STOP SELLING & START STORYTELLING!

 

 

 

 

I’VE BEEN IN MARKETING FOR TEN YEARS, AND I’M NOT PROUD OF WHERE THE COLLECTIVE INDUSTRY IS HEADING. SO, I DECIDED TO DO SOMETHING ABOUT IT.

I WANT TO BRING BACK THE TRANSFORMATIVE POWERS THAT MARKETING WAS ONCE CAPABLE OF.

YEAH, I COULD SIT BACK, COMPLAIN AND POINT FINGERS BUT THAT’S NOT HOW I OPERATE. INSTEAD, I WROTE A BOOK!

 

 

I’VE BEEN IN MARKETING FOR TEN YEARS, AND I’M NOT PROUD OF WHERE THE COLLECTIVE INDUSTRY IS HEADING. SO, I DECIDED TO DO SOMETHING ABOUT IT.

I WANT TO BRING BACK THE TRANSFORMATIVE POWERS THAT MARKETING WAS ONCE CAPABLE OF.

YEAH, I COULD SIT BACK, COMPLAIN AND POINT FINGERS BUT THAT’S NOT HOW I OPERATE. INSTEAD, I WROTE A BOOK!

 

 

Let’s be real! The photos you see on this website DO NOT tell the whole story of who I am. Without the whole story, you lack trust. Without building trust, we can’t market! Marketers, it’s our job to build consumer-focused trust which means showing all sides of the story. We MUST stop mass producing a one-sided story that gets applied to all messaging channels. Channels are as unique as the folks who frequent them & we must adapt our complex story, accordingly. 

When you watch my Instagram Stories, you get 5AM bed-head no makeup – ME. When you watch my TikTok’s you get adventure seeking, waterfall chasing, 365 mile hiking – ME! When you watch me on SnapChat, who knows which ME you’ll get.  The point is, if you aren’t telling all sides of the whole story – and unapologetically so – you aren’t building trust. If you aren’t building trust with a core and very specific audience of folks, you AREN’T marketing! We must tell the WHOLE story if we are to tap into the transformative powers we’re seeking from our marketing practices.

Business leaders understand that marketing is important but have trouble articulating any true value proposition. They assume it’s the fans they earn from a new social media presence, or ad views after a successful negotiation, the new content on their updated website, or the networking that happened at the last Chamber of Commerce function. Although those all have their place in marketing, I often see organizations focusing on incoherent activities in their marketing execution with no fundamental understanding of its role in the long-term business growth and development process.

The good news is, there’s something that can be done about that! With a focus to fix the top three problems plaguing the marketing industry, realignment in many areas will soon follow. The most glaring marketing fault of all – we don’t take the time to understand and, communicate with a very specific customer base. Then, we don’t track how they respond to the stories we tell them. The following represents the top problems and solutions to modern day marketing issues that many are operating in error of. 

 

 

 

 

NEGLECTING THE TRUE CUSTOMER

We’ve got to stop thinking everyone is our customer. Those days are over! If you’re talking to everyone, you’re talking to no one. Stop neglecting your true customer!

 

 

 

 

CHEAT CODE & GROWTH HACK FOCUS

There’s no shortcut to expert level marketing. It’s the mindset of fast growth & quick sales over trust-based brand management that’s slowly killing the industry’s potency.

 

 

 

 

SKILLS GAP & LEAKING KNOWLEDGE

There are over twenty highly technical key indicators that expert marketers can execute – spanning way past social media capabilities. Are marketers learning them?

 

 

 

 

THE CUSTOMER

The “customer first” mindset is as classic as it gets when doing business right. We say it, but do we believe it? We need to get back to basics & learn who the customer truly is.  

 

 

 

 

THE COPY

In marketing? Selling is out, storytelling is in! Without a purposeful storytelling process in place you won’t see the results your organization is expecting you to accomplish.

 

 

 

 

THE CONNECTION

This is where all your marketing efforts make perfect sense! Set up trackable touchpoints as you deploy your brand’s story to prove your organizational worth as a marketer. 

NEGLECTING THE TRUE CUSTOMER

We’ve got to stop thinking everyone is our customer. Those days are over! If you’re talking to everyone, you’re talking to no one. Stop neglecting your true customer!

THE CUSTOMER

The “customer first” mindset is as classic as it gets when doing business right. We say it, but do we believe it? We need to get back to basics & learn who the customer truly is.  

CHEAT CODE & GROWTH HACK FOCUS

There’s no shortcut to expert level marketing. It’s the mindset of fast growth & quick sales over trust-based brand management that’s slowly killing the industry’s potency.

THE COPY

In marketing? Selling is out, storytelling is in! Without a purposeful storytelling process in place you won’t see the results your organization is expecting you to accomplish.

SKILLS GAP & LEAKING KNOWLEDGE

There are over twenty highly technical key indicators that expert marketers can execute – spanning way past social media capabilities. Are marketers learning them?

THE CONNECTION

This is where all your marketing efforts make perfect sense! Set up trackable touchpoints as you deploy your brand’s story to prove your organizational worth as a marketer. 

ARE YOU MADE TO MARKET?

Marketer’s the World needs us to show up – like never before! 

What other profession boasts healing capabilities for businesses across the globe, like marketing can? Especially in light of a global pandemic?!?! We’re seeing the need for business recovery in ways we’ve never seen, and if marketers were to step up to the professional plate the way we are trained to – we would breathe fresh new life into the global business landscape. So, don’t give up on Marketing – perfect it!

It’s time to expect more from marketing, and uphold its ability to transform the business landscape. Follow me and you’ll get an inside look at the technical skills currently producing “Made to Market” ready results!

 

 

 

 

 

 

 

 

ARE YOU MADE TO MARKET?

FIND OUT WITH A FREE CHAPTER.

ARE YOU MADE TO MARKET?

FIND OUT WITH A FREE CHAPTER.