The ROI Blog
Fewer hot takes. More math.
Practical posts on direct bookings, guest data, creators and AI discovery for vacation rental and boutique hospitality operators. Every post ends with something to do.
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You're in, friend. Check your inbox: Day 1, "The 0.15 Test," is on its way. If you're asked to confirm, click the link and it'll follow. Peek in Promotions if it hides.
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Me, finding a 0.15 in your P&L
Latest posts
From the archive
Hospitality marketingOTA Dependence in Vacation Rentals: What's Really Stalling the Direct Booking Movement
Three people at one Nashville conference declared the direct-booking movement stalled. Here's what they missed.
EmailThe Vacation Rental Email Automation Playbook: Every Email from Booking to Rebooking
Most operators send two emails: a confirmation and a door code. Here's the rest.
Direct bookingsThe Direct Booking Strategy That Took a Property to 93% Direct
Start with one number: last year's OTA revenue times 0.15.
SocialThe 70-20-10 Rule for Hospitality Social Media
How to build a week of content without guessing, or posting more.
Guest experienceWhat Frustrates Travelers Most About Booking Vacation Rentals Online?
Hidden fees top the list, according to a 2026 traveler survey.
ConversionWhy Guests Abandon Vacation Rental Bookings and How to Win Them Back
Roughly eight in ten travel bookings get abandoned. Some come back.
Older posts on the live blog · Writing for the trade press too: see the Hotel Online columns
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You're in, friend. Check your inbox: Day 1, "The 0.15 Test," is on its way. If you're asked to confirm, click the link and it'll follow. Peek in Promotions if it hides.
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Built from the system that took ReTreet Resort to 93% direct bookings.
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- Your inbox, next 5 daysFrom: Sarah
- DAY 1The 0.15 TestMultiply last year's OTA revenue by 0.15. Sit down first.
- DAY 2Your website isn't explaining whyMore traffic won't help a page that can't close the booking.
- DAY 3The guests you can't call backOTA guests sleep in your beds. Their emails stay on someone else's server.
- DAY 4Bookable isn't discoverableHow Google, AI trip planners and creators decide who gets recommended.
- DAY 5The 93% playbookThe system behind ReTreet's direct bookings, step by step.
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