Strong Hospitality Marketing Is About Visibility You Control

I’ve Seen Travel From Every Side.

Tourism.
Hospitality.
Travel Technology.

Most speakers talk about marketing. I talk about the decisions behind the booking.

After working in destination marketing, helping scale a startup resort to 93% direct bookings, and now working inside the OTA ecosystem, I’ve developed a unique perspective on how travelers discover destinations, choose accommodations, and decide where to spend their money. My talks help audiences understand what’s changing, what matters, and where the biggest opportunities are hiding.

No buzzwords. No recycled conference slides.

Just real-world lessons from someone who’s worked across multiple sides of the travel industry.

Signature Talks

hire sarah stahl to speak at your next hospitality or short term rental event

What Makes People Travel, Book & Return

The travel industry spends billions trying to influence behavior.

But what actually drives booking decisions?

Drawing on experience across tourism, hospitality, and travel technology, this session explores how modern travelers discover destinations, evaluate options, and decide where to stay.

Perfect for:
• Tourism organizations
• Hospitality conferences
• Travel brands
• Industry associations

The Future of Travel Discovery

AI is changing how people search, plan, and book travel.

What happens when guests stop searching and start asking?

This session breaks down the rise of AI discovery, agentic search, and what hospitality brands need to do today to stay visible tomorrow.

Perfect for:
• Hospitality operators
• Travel marketers
• Technology conferences
• Industry events

Growth Isn’t the Problem

Visibility is.
Ownership is.
Guest relationships are.

Many hospitality businesses have bookings but still struggle to create sustainable growth.

This session explores the systems, strategies, and guest experiences that separate businesses that simply acquire customers from businesses that create loyalty.

Perfect for:
• Vacation rental operators
• Resort owners
• Boutique hospitality brands
• Growth-focused teams

"It was such a joy having Sarah on my show, Industry Chats, The Live Show by Affixify. Sarah shared such a wealth of education with our audience and never once tried to "sell" them. She left them wanting more! Her expertise in all things hospitality marketing, social selling, STR and of course influencer marketing was so inspiring. Anyone would be so blessed to have Sarah on their stage, podcast etc!"
"Sarah has quickly become one of my top recommendations whenever someone asks who to follow in the hospitality space. She brings a rare combination of sharp business insight and creative marketing savvy, consistently delivering actionable (and refreshingly contrarian) advice. What I appreciate most is that Sarah always brings real value. Every time I engage with her content, I walk away having learned something new."
"Sarah was a pleasure to have on an episode of The Art Of Hospitality Podcast! She shared some unique insights into working with travel content creators and how they can help unique stays and vacation rental managers based on her real-world experience."
marketing speaker

Ways To Bring Me To Your Stage...

Sarah Stahl speaking at a hospitality marketing event, sharing expert strategies on agentic search, AI, influencer demand, and scaling direct bookings without paid ads.

 

Every talk is built for and caters to the following audiences:

  • Hospitality conferences

  • Tourism organizations

  • Vacation rental associations

  • Hotel and resort groups

  • Travel technology events

  • Marketing and innovation conferences

  • Podcasts and webinars

 

What Organizers Are Saying

hospitality marketing speaker

 

 

 

 

 

 

 

  • Dynamic Conversations – No fluff, just real, engaging discussions that spark ideas and action.

  • Easy-to-Follow Examples – Complex marketing made simple with relatable, real-world case studies.

  • Immediate Implementation – Walk away with strategies you can apply the moment you leave the room.

  • Audience-Driven Approach – Every session is tailored to meet your audience where they are.

  • Energy & Humor – Because marketing should be fun, not a snooze-fest!

"Sarah delivered a clear, engaging, and practical session for our AGA audience. Her real-world experience, ability to break down marketing strategy into actionable steps, and her fresh approach to hospitality marketing was the perfect fit for us. AGA members walked away with new insights and equipped to rethink how they connect with guests and grow their brand! It was a pleasure working with her!"

Let's Talk About What Happens Behind the Booking

The best travel conversations happen when we stop talking about channels and start talking about people.

If you’re looking for a speaker who can connect tourism, hospitality, technology, guest behavior, and the future of travel, let’s talk.