Hospitality marketing speaker

Your audience has heard "go direct" a hundred times. I show them how.

Keynotes, workshops and podcast conversations on direct bookings, creator systems and AI travel discovery, built on real numbers from properties I ran.

Sarah Stahl speaking on stage with a microphone

Mic in hand.
Zero sales pitch.

  • HostchellaHostaway's customer success panel, Miami
  • AGATwo American Glamping Association webinars
  • The UprisingTED-style talk on micro-creators and trust
  • DBSS 2025Direct Booking Success Summit session

Talks

Five talks, each with something to do on Monday

Case study keynote

Booked Without the Burnout

How a startup treehouse resort cut PPC spend and scaled direct bookings through creator demand systems.

Best for STR, glamping, property management and hospitality marketing events.

Visibility

The Invisible Brand Problem

Why tech-savvy hosts still struggle to be seen, and what fixes it.

Best for hospitality tech conferences, PM events and DMO audiences.

Future of discovery

AI, OTAs and the Future of Travel Discovery

What operators need to know now about how travelers will find them next.

Best for hotel marketing conferences, tourism boards and tech audiences.

Workshop

Micro-Creators and the Trust Economy

A three-post framework that turns eyeballs into bookings. Participatory.

Best for workshops, breakouts and smaller rooms.

The timely one

The OTA Fee Reckoning

What the 15.5% host fee actually costs you, and what to build instead. The talk version of the receipt on my homepage.

Best for STR and property management events, especially audiences hit by commission changes.

What hosts say

Practical, a little contrarian, never salesy

"Sarah shared such a wealth of education with our audience and never once tried to 'sell' them."

Jasmine Seliga, CEO & Founder, Affixify (Industry Chats)

"Sarah delivered a clear, engaging, and practical session for our AGA audience."

Amy Ursula Ahlblad, American Glamping Association

"Sarah has quickly become one of my top recommendations whenever someone asks who to follow."

Trey Evans, Co-Founder, The Travel Foundry

"Sarah was a pleasure to have on an episode of The Art Of Hospitality Podcast!"

Conrad & Adam, Art of Hospitality Podcast

Podcasts & interviews

Heard on

See every appearance in the media kit

Book me

Pitch me in 60 seconds

The best pitches name the talk that fits and describe the audience in one line. Follower counts matter less than who's in the room.

  • Podcasts or video interviews: 30–60 minutes, 4–8 weeks lead time
  • Keynotes and sessions: 30–60 minutes, 8–16 weeks lead time
  • Workshops, panels and webinars: interactive
  • I reply within 5–10 business days

Need bios and headshots? Grab the media kit.

For your attendees

Give your audience the five-day follow-up

Event organizers can share the free course as a post-session takeaway. Your attendees get five practical emails, and your event gets the credit.

Sarah Stahl
Written by me, not a robot.
Built from the system that took ReTreet Resort to 93% direct bookings.

Questions first? Read the FAQ

  • Your inbox, next 5 daysFrom: Sarah
  • DAY 1The 0.15 TestMultiply last year's OTA revenue by 0.15. Sit down first.
  • DAY 2Your website isn't explaining whyMore traffic won't help a page that can't close the booking.
  • DAY 3The guests you can't call backOTA guests sleep in your beds. Their emails stay on someone else's server.
  • DAY 4Bookable isn't discoverableHow Google, AI trip planners and creators decide who gets recommended.
  • DAY 5The 93% playbookThe system behind ReTreet's direct bookings, step by step.
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