Vacation rental marketing consultant
You don't need more marketing. You need the leak found.
More content won't fix a weak website. More tech won't fix fuzzy positioning. I separate the symptoms from the root cause, then build the direct-booking system around it.
Arms crossed.
Spreadsheets open.
What you've been told vs. what's actually wrong
Symptoms are loud. Root causes are quiet.
| The advice you keep hearing | What I usually find |
|---|---|
| "Post more on social." | Your content earns attention, but nothing connects it to a booking. |
| "Run more ads." | The website can't convert the traffic you already pay for. |
| "Buy the new software." | Your PMS, CRM and booking engine don't share guest data. |
| "Push direct bookings." | Your distribution mix makes no sense for your margin goals. |
| "Get on the AI thing." | Google and AI planners can't tell what makes you the right choice. |
How I help
Three focus areas, one connected system
01 · Demand & visibility
Get found, then get booked direct
- Direct booking strategy and OTA-independence planning
- Demand generation built on your own guest data
- Visibility in AI trip planning and traditional search
02 · Guest growth & retention
Turn one stay into many
- Guest acquisition and retention strategy
- Journey fixes from first search through checkout
- Positioning that builds trust and brings guests back
03 · Creators & partnerships
Attention that actually books
- Creator and influencer programs with tracked ROI
- Tourism and destination partnerships
- PMS, CRM and booking engine working as one stack
Is this you?
Built for operators past the "one listing" stage
- Vacation and short-term rental operators scaling beyond a single property
- Boutique resorts, glamping and unique-stay brands
- Property management companies cutting OTA dependence across a portfolio
If you have one cabin and a dream, the free course will serve you better than a consulting contract. Honestly.
Questions we answer together
- Do we need more traffic, or is the website failing to convert?
- Where should the next dollar go: OTAs, direct, SEO, creators or ads?
- Is our guest data building repeat business?
- Can Google and AI platforms understand and recommend us?
- Which problem do we fix first?
Not ready for a call?
Run the diagnosis yourself first
The free 5-day course walks you through the same questions I ask in a strategy session. If you still want help after Day 5, you'll know exactly what to ask me.
You're in, friend. Check your inbox: Day 1, "The 0.15 Test," is on its way. If you're asked to confirm, click the link and it'll follow. Peek in Promotions if it hides.
Five emails, one a day, then the occasional useful note. Unsubscribe in one click.
Built from the system that took ReTreet Resort to 93% direct bookings.
Questions first? Read the FAQ
- Your inbox, next 5 daysFrom: Sarah
- DAY 1The 0.15 TestMultiply last year's OTA revenue by 0.15. Sit down first.
- DAY 2Your website isn't explaining whyMore traffic won't help a page that can't close the booking.
- DAY 3The guests you can't call backOTA guests sleep in your beds. Their emails stay on someone else's server.
- DAY 4Bookable isn't discoverableHow Google, AI trip planners and creators decide who gets recommended.
- DAY 5The 93% playbookThe system behind ReTreet's direct bookings, step by step.
Stop renting your guests Free →