Vacation Rental Marketing Consultant for Lodging brands

Strategic marketing technology consulting for vacation rental, boutique resort, and hospitality brands ready to stop depending on OTAs and start owning their demand.

I’ve seen travel from every side.

  • Tourism.
  • Hospitality.
  • Creator partnerships.
  • Travel technology.

Over the last 10 years, I’ve worked inside destination marketing organizations, helped scale a startup resort from a handful of units into a recognized destination, and now work inside an online travel platform.

That perspective gives me a unique view of how travelers discover destinations, choose accommodations, and ultimately decide where to spend their money.

Today, I work with hospitality brands that want to build stronger demand, better guest relationships, and more resilient businesses.

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Sarah Stahl

Scaled a startup property from 6 treehouses to 21 units · Built an influencer system that drove 93% direct bookings · Zero PPC Dependence · Former DMO/Tourism Director · VP of Marketing, Lake.com

10+ years experience

Connect With Me on linkedin

What We'll Work On.

Most businesses don't have a marketing problem. They have a visibility, demand, or ownership problem.

Drawing on years of experience as a Vacation Rental Marketing Consultant, I’ll partner with you to uncover where growth is being limited and chart what comes next. Common areas of focus include:

Demand & Visibility

Stop renting your visibility from someone else's platform. Direct booking strategy & OTA independence planning Demand generation systems built around your own guest data, not borrowed traffic AI visibility and travel discovery optimization — showing up where guests now search, from Google to AI-powered trip planning tools

Guest Growth & Retention

Turn one-time guests into a base you can actually market to. Guest acquisition and retention strategy Customer journey optimization, from first search to the stay itself Hospitality brand positioning that builds trust and brings guests back without OTA fees quietly eating your margin

Partnerships & Systems

Build the ecosystem and tech stack that scales with you. Creator and influencer partnership programs Tourism and destination partnership strategy Marketing and technology stack alignment — PMS, CRM, and booking engine working together instead of fighting each other

Why This Approach?

The best Hospitality brands win because they understand their guests better, build systems that create visibility, own more of their demand, and make it easier for guests to return.

This is for Operators

acation rental and short-term rental operators scaling past single-property management

This is for Hospitality

Boutique resorts, glamping, and unique-stay brands competing for direct attention

This is for More Control

Property management companies looking to reduce OTA dependence across a portfolio

If You're Looking For a
Strategic Industry Partner

 who understands destinations, hospitality operations, creator ecosystems, and modern travel discovery, let’s talk.

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