About Sarah Stahl
Vacation Rental & Hospitality Marketing Strategist
I've Seen Travel From Every Side. Now I Connect the Dots Across Travel.
Most people experience travel from one side. I’ve worked in three.
I started in destination marketing, helping communities attract visitors and understanding what makes people choose one place over another.
Then I moved into hospitality, helping scale a startup resort from six treehouses to 21 units and 93% direct bookings. That’s where I learned what growth actually looks like when guest experience, technology, operations, and profitability all have to work together.
Today, I’m VP of Marketing at Lake.com, where I sit inside the OTA ecosystem and study how travelers discover destinations, evaluate options, and ultimately decide where to book.
Along the way, I’ve noticed something:
- Most hospitality businesses don’t have a marketing problem.
- They have a visibility problem. A systems problem. A guest relationship problem. An ownership problem.
- The businesses that grow sustainably aren’t always the ones spending the most on marketing.
- They’re the ones that understand their guests, own more of their demand, and make it easy for people to return.
That’s what I spend my time helping hospitality brands uncover.
Whether through speaking, advisory work, audits, or strategic sessions, my goal is simple: Help businesses identify what’s holding back growth and create a clearer path forward.
Sarah Stahl
Exploring What Makes People Travel, Book & Return as a Strategic Advisor | Hospitality Growth & Travel Discovery
15 Years Experience and a Market Movers LLC Founder
Ways We Can Work Together.
Strategic Advisory
When you need an outside perspective on growth, visibility, guest acquisition, direct bookings, technology decisions, or hospitality strategy. Ideal for operators, hospitality brands, destinations, and travel companies looking for clarity on what to do next.
Speaking & Workshops
Bring an industry insider's perspective to your event, team, or organization. Popular topics include hospitality growth, direct bookings, AI and travel discovery, creator partnerships, guest behavior, and the future of travel.
Content & Industry Collaboration
Looking for a podcast guest, webinar speaker, industry contributor, creator collaboration, or thought leadership partner? I regularly share insights from the intersection of tourism, hospitality, and travel technology.
A Few Things
About Me.
Because if you’ve made it this far, we might as well skip the corporate bio.
- I never pass up a chance to explore a new lake, hiking trail, or small town with a story to tell.
- I read more books than I finish TV shows.
- I'm endlessly fascinated by why people choose one place over another—and what makes them want to come back.
- Most good ideas start with coffee. The really ambitious ones usually require a second cup.
- I love finding patterns. In travel, in business, and occasionally in places where nobody else is looking.
- I ask a lot of questions. Usually because the most interesting answer is hiding behind the obvious one.
A Different Perspective on Growth From Someone Who's Lived All Sides
My Personal Philosophy: Creativity Meets Clarity
After working in tourism, helping scale a startup resort, and now operating inside the OTA ecosystem, I’ve learned something:
The biggest opportunities are rarely hiding in your marketing. They’re hiding in the gaps between visibility, guest experience, technology, and the way your business is designed to grow.
That’s why I enjoy this work.
I help hospitality brands identify what’s holding back growth, uncover opportunities they can’t always see from inside the business, and create a clearer path forward.
When we work together, you can expect:
- Honest feedback, even when it’s not the easy answer
- Practical recommendations rooted in real-world hospitality experience
- A focus on clarity, not complexity
- Strategic guidance you can actually implement
Because growth doesn’t come from doing more. It comes from knowing what matters most.
Who is Sarah Stahl?
Sarah Stahl is a vacation rental and hospitality marketing strategist with a background spanning destination marketing organizations, hospitality operations, and the OTA ecosystem. She currently serves as VP of Marketing at Lake.com and is the founder of Market Movers LLC.
What does Sarah Stahl do?
Sarah works with hospitality brands to identify what’s holding back growth — whether that’s visibility, guest relationships, technology systems, or demand ownership — through strategic advisory, audits, and hands-on consulting.
Is Sarah Stahl available for speaking or podcast appearances?
Yes — Sarah regularly speaks and appears as a podcast guest on topics including direct bookings, hospitality growth, AI and travel discovery, and creator partnerships. See speaking topics →
Where has Sarah Stahl worked?
Sarah’s background includes destination marketing organization leadership, scaling a startup resort from six treehouses to 21 units with 93% direct bookings, and her current role as VP of Marketing at Lake.com.
Is Sarah Stahl, the hospitality marketing strategist, the same person as Sarah Stahl the actress?
No — these are two different people. This site belongs to Sarah Stahl, the vacation rental and hospitality marketing strategist, VP of Marketing at Lake.com, and founder of Market Movers LLC.
What is Market Movers LLC?
Market Movers LLC is Sarah Stahl’s marketing consulting and advisory practice — the business through which she provides strategic advisory, audits, and consulting services to vacation rental and hospitality brands.