What 8 Vacation Rental Marketing Audits Reveal About Winning (and Losing) in Today’s Market Let’s call it what it is… The short-term rental and glamping markets are in the middle of a seismic shift, and most owners are feeling it whether they admit it or not. Travelers have leveled up. They’re not just “savvy” they’re […]
Influencer Marketing for Hotels: The Bold Strategy That Led to 93% Direct Bookings at ReTreet Resort Okay, I’m just going to stay it… “Stop throwing money at ads that don’t tell your story.” That’s what I told myself when I made one of the riskiest decisions of my marketing career: pulling the entire PPC budget […]
The $15,000 Question I Couldn’t Answer in 2012 — So I Built a System That Could “What’s the ROI of this $15,000 going to be?” It was 2012. The executive asking ran a regional ed-tech company breaking into the K–12 one-to-one market, and he was about to put fifteen thousand dollars into a radio ad. […]
Why OTAs Are Winning Guest Loyalty (and How Hotels Can Win It Back) Every hotelier I know has the same complaint: “We’re paying OTAs 15–30% commissions, and yet guests are still loyal to them—not to us.” And here’s the kicker: those commissions you’re handing over? They’re the very fuel OTAs use to build their loyalty […]
Airbnb’s 15.5% Host Fee: What It Actually Costs You And How to Take Back Control If you’ve been hosting on Airbnb for more than a year, you’ve lived through one of the most significant fee restructures in the platform’s history and if you haven’t adjusted your pricing yet, you’re likely losing money on every booking […]
Before You Demand a 10% Marketing Budget, Read This If you’re in hospitality and about to march into a meeting demanding a 10% marketing budget, pause for a second. Let’s talk about why that number might not be the solution everyone thinks it is and what properties really need to consider in order to win […]