Direct Bookings Are the Future: Here’s How Smart STR Owners Are Preparing Now Short-term rental (STR) owners, it’s time for some tough love. If your entire booking strategy hinges on an online travel agency such as Airbnb or Vrbo, you’re playing a risky game. The market has shifted, and the cold hard truth is that […]
Say Goodbye to Marketing Hype: How to Clean House on Overhyped Trends Marketers, it’s time to say goodbye to marketing hype and welcome a fresh start in 2025! Recent chatter on social media—sparked by a cheeky poll—has laid bare the overhyped tactics that have been clogging up our creative channels. With 45% of voters slamming […]
Influencer Marketing ROI: Turning Views Into No Vacancies Industry data shows vacation rentals secure under 20% of direct bookings—leaving OTAs like Airbnb with nearly 80% of reservations. This is a stark wake-up call for property owners to reclaim control. As someone who’s spent years transforming marketing strategies and proving value through direct bookings, I can […]
From Daydreams to Data: My Journey to Proving Marketing ROI I’ve spent most of my career in marketing, and nothing is more frustrating than hearing, “No more budget until you prove ROI.” When your reputation—or possibly even your job—is on the line, you have to find a way to deliver proof of value. That challenge […]
Marketing B2B vs. B2C: Are We Overthinking the Differences—or Are They Real? When it comes to marketing, few debates spark as much fervor as “B2B vs. B2C.” Are these two fundamentally different arenas, or do they share more similarities than we think? A recent LinkedIn poll I conducted revealed a strong split between those who […]
The Complexity of Marketing ROI: A Balanced Perspective Marketing Return on Investment (mROI) has been a central topic of debate among professionals and academics alike. It is both celebrated as a critical metric for proving marketing effectiveness and criticized as overly simplistic or even harmful when misused. This article will explore marketing ROI from all […]