AI for Short-Term Rentals: If ChatGPT Doesn’t Know Your Property, Guests Won’t Either Somewhere this week, a guest typed “where should we stay for our anniversary near the Smokies — a cabin, something unusual, dog-friendly, under $400 a night” into an AI assistant. They got back three properties and a short paragraph about each. They […]
I Used Claude to Audit My Website SEO. What We Found Was Embarrassing, But Fixable. I used Claude to audit sarahstahl.com after 18 months of weekly posts and almost zero search traffic. Here’s every broken SEO problem and exactly how we fixed it. I want to tell you something that most marketing consultants don’t say […]
AI in Hospitality Marketing Isn’t a Tool Problem. It’s a Judgment Problem. Ford rehired 350 veteran engineers after AI fell short. What that means for AI in hospitality marketing, your data, and the judgment that built your business. In June, Ford made an admission you almost never see from a company that size and it […]
The Direct Booking Strategy That Took a Property to 93% Direct Take your last twelve months of OTA revenue and multiply it by 0.15. Look at that number. For most operators it’s the largest marketing expense they have — and the only one that buys them nothing they keep. No guest contact. No relationship. No […]
The Book Direct Toolkit for Property Managers: Everything You Need to Build a Direct Booking System The complete book direct toolkit for property managers and boutique resort owners — checklists, frameworks, and tools to reduce OTA dependence and build a measurable direct booking system. Most property managers know they need a book direct strategy. What […]
You don’t have a marketing problem. You have a visibility problem you’ve been solving the wrong way. I have watched the same marketing scenario play out across dozens of properties for over five years. A host commits. They post every single day — reels, carousels, stories, captions they actually spent time on. Months go by. […]