How to Market Your Vacation Rental Property Like a Pro There’s something I see over and over again when I talk to hosts. They are brilliant at the hard stuff. They know construction. They know design. They know operations. They know financing. They know how to turn an idea into a real place people can […]

The Subscription OTA Model Reshaping Hospitality For years, the short-term rental industry has been taught to chase growth through more visibility, more channels, and more bookings. But operators are pushing back harder now because the economics are getting harder to ignore. OTA commission structures often land in the 10% to 30% range. For context, Lake.com […]

The Hospitality Positioning Mistake That’s Costing Everyone Money There’s a costly belief shaping far too many conversations in hospitality right now, and it’s around this idea that hotels and short-term rentals are direct competitors fighting for the exact same guest. It sounds logical. Depending on what side you’re on, it may even feel a bit […]

Meet the People Who Help the STR Industry Improve All Year Long (Not Just at Events) Did you know, the people most often shaping the short-term rental industry are not always the ones you see on stage? Sure, conferences have value. I love a good hallway conversation and a “wait, you do THAT?” moment over […]

Burnout in Boutique Hospitality: The Moment I Realized I Wasn’t “Just Tired” Let’s face it, burnout in boutique hospitality has become a quiet epidemic. And worse? It’s often glorified. For two years, I wore two hats that don’t play nicely together: operator and head of marketing. If you’ve ever done that combo, you know exactly […]

From More Content to More Bookings: The Framework That Makes Marketing Actually Convert If you’ve ever hired “marketing help” and ended up with more content, more spend, and more questions… you’re not alone. I see this all the time in vacation rentals and boutique hospitality. A team tries to “do marketing,” but no one starts […]