Arkansas’ Lake Hamilton, Ten Minutes From Everything Three nights on Lake Hamilton, a thermal soak under stained glass, and why the best lake stays near Hot Springs National Park are the ones tucked just out of town.For a moment, I lost track of time.I was floating on my back in a thermal pool at Quapaw […]
Direct vs. OTA Is the Wrong Argument, And These Numbers Prove It Nobody told me direct booking was supposed to be hard. I didn’t know it was a whole debate with sides and conference panels. I was employee number four at a resort that barely existed yet, and every booking we had belonged to Airbnb. […]
AI Search Didn’t Change the Rules, It Just Raised the Stakes on the Boring Stuff A family planning a trip to the Smokies used to open Google and type “cabin rentals Gatlinburg hot tub.” Now they open ChatGPT and ask, “where should six of us stay near the Smokies with a hot tub and good […]
Five Parts, One Loop: What a Vacation Rental Marketing System Actually Looks Like I can usually find the broken part within an hour of walking in. Not because I’m clever, but because it’s almost always the same break that I’ve seen every time I’ve audited marketing operations for short term rentals. The operator sits me […]
How to Calculate Marketing ROI for Your Vacation Rental Property Most vacation rental operators know their occupancy rate. Most know their average nightly rate. Very few can tell you whether the marketing spend behind those numbers is actually paying off — or where it’s quietly leaking. And not knowing how to calculate marketing ROI for […]
Vacation Rental Visibility: Why You’re Getting Traffic But Not Bookings “I’m getting traffic. I’m just not getting bookings.“ It’s the most common thing I hear when a property manager describes a marketing problem, which is often disguised as a conversion problem — something wrong with the website, the booking engine, the rates, the trust signals. […]