Author: Sarah Stahl

I'm Sarah Stahl, a hospitality marketing strategist helping vacation rental and boutique hospitality brands win direct bookings and own their demand. My specialty is creator systems: structured programs that turn creators into a steady source of direct bookings, not one-off posts. I've worked with nearly 500 creators and built the system that took ReTreet Resort from six treehouses to 21 units at 93% direct bookings without relying on PPC. I've since applied it at Wilding Hotels where direct bookings rose 50%, and now bring it to hotels and short-term rental managers as founder of Market Movers.

AI Discovery: The New Battleground for Hotel Visibility

By Sarah Stahl

AI Discovery: The New Battleground for Hotel Visibility Imagine this: a couple planning their dream trip doesn’t bother with twenty browser tabs or scrolling endless listings. Instead, they simply ask ChatGPT: “Find me the best boutique hotel near the beach.” Within seconds, they’ve got a tidy shortlist. Here’s the catch—your hotel is either on that […]