Author: Sarah Stahl

I'm Sarah Stahl, a hospitality marketing strategist helping vacation rental and boutique hospitality brands win direct bookings and own their demand. My specialty is creator systems: structured programs that turn creators into a steady source of direct bookings, not one-off posts. I've worked with nearly 500 creators and built the system that took ReTreet Resort from six treehouses to 21 units at 93% direct bookings without relying on PPC. I've since applied it at Wilding Hotels where direct bookings rose 50%, and now bring it to hotels and short-term rental managers as founder of Market Movers.

Marketing ROI

ROI for Marketing Isn’t Rocket Science—It’s Required

By Sarah Stahl

Let’s have some fun, shall we? Picture this: a marketer walks into a boardroom, armed with slides full of engagement metrics, impressions, and a cat video that “went viral.” The CEO leans forward, nodding slowly, and then delivers the knockout question: “What’s the ROI for marketing on this campaign?” Cue the awkward silence. This isn’t […]

Marketing ROI

Marketing and ROI in Harmony: A Guide to Proving Your Campaigns Work

By Sarah Stahl

In 2011, my career took an unexpected but pivotal turn. A tech company, InCare Technologies handed me a $15,000 contract, instead of a radio ad they were considering, with a bold directive: “Try out this social media stuff.” At the time, social media marketing wasn’t even considered mainstream, let alone a proven strategy. The CEO’s first question […]

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