How to Reduce OTA Dependence: A Property Manager’s Playbook OTAs weren’t a trap. They were a shortcut, and for most property managers, a good one. One listing, instant access to millions of travelers, bookings without a marketing budget. That’s a real value proposition, and it worked. The problem isn’t that we chose to use them. […]
Hotel Booking Abandonment: Reasons, Solutions & Fixes If you ask most operators why guests abandon their bookings, the answer comes quickly: price. It’s a comforting explanation because it implies a simple fix — just drop the rate. But industry data tells a different story. Over 81.7% of travel bookings never reach completion, and the research […]
What Is a Vacation Rental Marketing Consultant and Do You Need One? At some point, most serious vacation rental operators ask the same question. “Do I need to bring in outside help — and if I do, what exactly would that person do?” It’s a reasonable question. The short-term rental and hospitality marketing industry is […]
AI for Short-Term Rentals: If ChatGPT Doesn’t Know Your Property, Guests Won’t Either Somewhere this week, a guest typed “where should we stay for our anniversary near the Smokies — a cabin, something unusual, dog-friendly, under $400 a night” into an AI assistant. They got back three properties and a short paragraph about each. They […]
AI in Hospitality Marketing Isn’t a Tool Problem. It’s a Judgment Problem. Ford rehired 350 veteran engineers after AI fell short. What that means for AI in hospitality marketing, your data, and the judgment that built your business. In June, Ford made an admission you almost never see from a company that size and it […]
The 12-Month Vacation Rental Marketing Strategy Most Property Managers Never Build A quarter-by-quarter vacation rental marketing strategy from the marketer who turned a $30,000 budget into nearly $2 million in direct booking revenue. Most vacation rental marketing doesn’t fail in July. It fails in January in the quiet moment when nobody sits down and builds […]