The Sonder–Marriott Breakup Isn’t Just Drama It’s a Warning Shot for Every Hospitality Middleman When Marriott and Sonder announced their partnership, the industry treated it like a prophecy. A legacy giant and a tech-born operator joining forces? Surely this was the blueprint for the “new hospitality middleman.” Then the whole thing collapsed in public, nineteen years […]
Why Hotel Venues Are the Silent Deal-Makers of Memorable Events When people think about what makes an event unforgettable, they often credit the keynote speaker, the content, or maybe even the décor. But ask any seasoned planner or attendee, and they’ll tell you: the hotel venue and the staff that comes with it are most […]
Big Tech Isn’t the Only Path to AI Bookings: How Boutique Properties Can Compete With Open Source Tools If you’re a boutique vacation rental property, you may be watching the giants and feeling like you’re already one step behind. As Booking.com and Expedia Group seize the early advantage in the AI-powered travel booking world, it’s […]
What Rigid Tech Teaches Us About Building Smarter Hospitality Systems I want to tell you a story. One that changed how I think about the hospitality tech stack, forever. Back when I was Head of Marketing at a startup treehouse resort, I was tasked with building and managing the tech stack that kept everything from “search” […]
Why Direct Bookings Are Now Essential for Boutique STR Operators The conversation around direct bookings in short-term rentals isn’t just heating up, it’s hit a boiling point. For boutique STR (short-term rental) operators, this shift is no longer theoretical. It’s real, it’s happening now, and it’s transforming how travelers search, discover, and book stays. In […]
The Great Hospitality Reset: What Fall 2025 Taught Us and How to Stay Relevant in 2026 By the end of 2025, three major data drops quietly confirmed what many of us in hospitality already suspected:📉 The old growth model is done.📈 Experience, efficiency, and trust now drive revenue. RMS’s State of Outdoor Hospitality Report, Hostaway’s […]