Turn Your Booking System Into an AI-Ready Direct Revenue Machine Most property managers think their biggest threat is the competition down the road—the slicker website, the fresher renovation, the deeper discounts. But let me say this clearly: You’re probably not losing bookings because someone else is doing it better. You’re losing them because your own […]
Why OTAs Are Winning Guest Loyalty (and How Hotels Can Win It Back) Every hotelier I know has the same complaint: “We’re paying OTAs 15–30% commissions, and yet guests are still loyal to them—not to us.” And here’s the kicker: those commissions you’re handing over? They’re the very fuel OTAs use to build their loyalty […]
Before It’s Too Late: Get The Direct Booking Playbook Every Host Needs A vacation rental owner told me recently, “We’ll just keep relying on OTAs to fill our calendar. It works for now, and I’m not sure what else to do.” That moment stuck with me, because what feels “safe” today is exactly what makes […]
AI Discovery: The New Battleground for Hotel Visibility Imagine this: a couple planning their dream trip doesn’t bother with twenty browser tabs or scrolling endless listings. Instead, they simply ask ChatGPT: “Find me the best boutique hotel near the beach.” Within seconds, they’ve got a tidy shortlist. Here’s the catch—your hotel is either on that […]
How Savvy Hotels Turn Influencer Buzz into Real Bookings We all love a pretty Instagram feed, but if your hotel’s influencer program feels like a vanity vanity parade (all eyes, no conversions), you’re missing the point. In this new 2-minute video, hospitality insiders Scott Eddy and Jessica Mann drop the hard truths and share the […]
Before You Demand a 10% Marketing Budget, Read This If you’re in hospitality and about to march into a meeting demanding a 10% marketing budget, pause for a second. Let’s talk about why that number might not be the solution everyone thinks it is and what properties really need to consider in order to win […]