Creator Marketing for Vacation Rentals: Why Campaigns Fail and Programs Compound On creator marketing, borrowed trust, and why brand safety is asking the wrong question. Sarah Stahl spoke at The Uprising on micro-creators and the future of trust-based marketing as a result working with 500+ creators in travel, hospitality & local lifestyle. From what I’ve […]
How to Calculate Marketing ROI for Your Vacation Rental Property Most vacation rental operators know their occupancy rate. Most know their average nightly rate. Very few can tell you whether the marketing spend behind those numbers is actually paying off — or where it’s quietly leaking. And not knowing how to calculate marketing ROI for […]
Hotel Booking Abandonment: Reasons, Solutions & Fixes If you ask most operators why guests abandon their bookings, the answer comes quickly: price. It’s a comforting explanation because it implies a simple fix — just drop the rate. But industry data tells a different story. Over 81.7% of travel bookings never reach completion, and the research […]
Subscription OTA Models: What Vacation Rental Operators Need to Know For years, the short-term rental industry has been taught to chase growth through more visibility, more channels, and more bookings. Operators are pushing back harder now, because the economics are getting harder to ignore. The major OTAs take a meaningful cut of every stay. Airbnb’s […]
Vacation Rental Visibility: Why You’re Getting Traffic But Not Bookings “I’m getting traffic. I’m just not getting bookings.“ It’s the most common thing I hear when a property manager describes a marketing problem, which is often disguised as a conversion problem — something wrong with the website, the booking engine, the rates, the trust signals. […]
How to Build a Vacation Rental Marketing Tech Stack That Actually Works Together At some point in the last year, you probably stared at your software subscriptions and thought: we have a tool for everything. PMS, channel manager, dynamic pricing, CRM, email platform, booking engine, WiFi capture, smart locks, noise monitoring. And then you went […]