A Creator Program for Vacation Rentals Only Works If You Treat It as a Trust Problem. Lake.com Did. Vacation rental creator marketing is no longer a trend. It’s becoming one of the most effective ways for travelers to discover, evaluate, and book accommodations. Lake.com’s new Creator Program for vacation rentals connects trusted storytellers with lakefront […]
TikTok Go Just Did What Every Creator Program Has Been Building Toward Good Morning Hospitality, a Skift podcast, announced a major travel industry development with the launch of TikTok Go, a new program that brings travel booking opportunities directly into TikTok. The announcement highlights how social platforms are continuing to move deeper into travel discovery and conversion, […]
Short-Term Rental Industry: Why Hosts & Destinations Clash This article began as a conversation with Jenn Barbee, but it quickly became clear we were really talking about a much larger problem in the short-term rental industry. In one room, destination leaders are trying to solve for housing pressure, workforce strain, political tension, and the long-term […]
Guest Experience Design: Create Unforgettable Stays The Industry Is Catching Up to What Guests Already Know A Forbes study published in early 2026 made a claim that hospitality professionals are now treating as revelation: 25% of travelers begin their search not with a destination, but with a feeling. Vibe-first booking, the researchers called it. CNTraveler’s […]
The Brands People Want to Trust Next, May Not Be Brave Enough to Sound Human On creator marketing, borrowed trust, and why brand safety is asking the wrong question. Sarah Stahl spoke at The Uprising on micro-creators and the future of trust-based marketing as a result working with 500+ creators in travel, hospitality & local […]
How to Stay Relevant in Marketing During Uncertainty: A Short-Term Rental Lesson from The Uprising I bet you’ve never been to a marketing retreat like this one. Not one where some of the smartest people in the room are willing to say, “I don’t know.” Not one where that sentence doesn’t shrink the room, but […]