Repeat Direct Bookings: The Channel You’ve Already Paid For It costs five to seven times more to acquire a new guest than to bring back one who already stayed, in a repeat direct booking scenario. Every property manager has heard some version of that number. Almost none of them run their marketing like they believe […]
The 12-Month Vacation Rental Marketing Strategy Most Property Managers Never Build A quarter-by-quarter vacation rental marketing strategy from the marketer who turned a $30,000 budget into nearly $2 million in direct booking revenue. Most vacation rental marketing doesn’t fail in July. It fails in January in the quiet moment when nobody sits down and builds […]
The Book Direct Toolkit for Property Managers: Everything You Need to Build a Direct Booking System The complete book direct toolkit for property managers and boutique resort owners — checklists, frameworks, and tools to reduce OTA dependence and build a measurable direct booking system. Most property managers know they need a book direct strategy. What […]
You don’t have a marketing problem. You have a visibility problem you’ve been solving the wrong way. I have watched the same marketing scenario play out across dozens of properties for over five years. A host commits. They post every single day — reels, carousels, stories, captions they actually spent time on. Months go by. […]
What the Hostfully Tech Stack Report Actually Tells You About Vacation Rental Marketing Hostfully just published what they are calling the largest study of vacation rental tech stacks ever produced. 2,248 active operators. 31,474 individual integration records. Ranking eight tool categories, I read it the way I read most industry research: looking for what the […]
Why PR Is the Smartest Investment You Can Make for AI Search Visibility About a year ago I published a piece predicting that PR pros were becoming the unsung heroes of AI search. The industry was shifting, search results were changing in ways most marketers hadn’t named yet, and I was drawing a line that […]