AI in Hospitality Marketing Isn’t a Tool Problem. It’s a Judgment Problem. Ford rehired 350 veteran engineers after AI fell short. What that means for AI in hospitality marketing, your data, and the judgment that built your business. In June, Ford made an admission you almost never see from a company that size and it […]
The Direct Booking Strategy That Took a Property to 93% Direct Take your last twelve months of OTA revenue and multiply it by 0.15. Look at that number. For most operators it’s the largest marketing expense they have, and the only one that buys them nothing they keep. No guest contact. No relationship. No asset. […]
Repeat Direct Bookings: The Channel You’ve Already Paid For It costs five to seven times more to acquire a new guest than to bring back one who already stayed, in a repeat direct booking scenario. Every property manager has heard some version of that number. Almost none of them run their marketing like they believe […]
The 12-Month Vacation Rental Marketing Strategy Most Property Managers Never Build A quarter-by-quarter vacation rental marketing strategy from the marketer who turned a $30,000 budget into nearly $2 million in direct booking revenue. Most vacation rental marketing doesn’t fail in July. It fails in January in the quiet moment when nobody sits down and builds […]
The Book Direct Toolkit for Property Managers: Everything You Need to Build a Direct Booking System The complete book direct toolkit for property managers and boutique resort owners — checklists, frameworks, and tools to reduce OTA dependence and build a measurable direct booking system. Most property managers know they need a book direct strategy. What […]
You don’t have a marketing problem. You have a visibility problem you’ve been solving the wrong way. I have watched the same marketing scenario play out across dozens of properties for over five years. A host commits. They post every single day — reels, carousels, stories, captions they actually spent time on. Months go by. […]