Five Parts, One Loop: What a Vacation Rental Marketing System Actually Looks Like I can usually find the broken part within an hour of walking in. Not because I’m clever, but because it’s almost always the same break that I’ve seen every time I’ve audited marketing operations for short term rentals. The operator sits me […]
Why Your Creator Marketing Keeps Breaking Down And How to Fix the Part Nobody Talks About I talk to vacation rental operators every week, and almost every one who has tried creator marketing tells me some version of the same story. They found a creator. The creator had a good following, the right aesthetic, an […]
How to Reduce OTA Dependence: A Property Manager’s Playbook OTAs weren’t a trap. They were a shortcut, and for most property managers, a good one. One listing, instant access to millions of travelers, bookings without a marketing budget. That’s a real value proposition, and it worked. The problem isn’t that we chose to use them. […]
Airbnb’s 15.5% Host Fee: What It Actually Costs You And How to Take Back Control If you’ve been hosting on Airbnb for more than a year, you’ve lived through one of the most significant fee restructures in the platform’s history and if you haven’t adjusted your pricing yet, you’re likely losing money on every booking […]
Creator Marketing for Vacation Rentals: Why Campaigns Fail and Programs Compound On creator marketing, borrowed trust, and why brand safety is asking the wrong question. Sarah Stahl spoke at The Uprising on micro-creators and the future of trust-based marketing as a result working with 500+ creators in travel, hospitality & local lifestyle. From what I’ve […]
How to Calculate Marketing ROI for Your Vacation Rental Property Most vacation rental operators know their occupancy rate. Most know their average nightly rate. Very few can tell you whether the marketing spend behind those numbers is actually paying off — or where it’s quietly leaking. And not knowing how to calculate marketing ROI for […]