Author: Sarah Stahl

I'm Sarah Stahl, a hospitality marketing strategist helping vacation rental and boutique hospitality brands win direct bookings and own their demand. My specialty is creator systems: structured programs that turn creators into a steady source of direct bookings, not one-off posts. I've worked with nearly 500 creators and built the system that took ReTreet Resort from six treehouses to 21 units at 93% direct bookings without relying on PPC. I've since applied it at Wilding Hotels where direct bookings rose 50%, and now bring it to hotels and short-term rental managers as founder of Market Movers.

Hotel Online Feature

Hotel Booking Abandonment: Reasons, Solutions & Fixes

By Sarah Stahl

Hotel Booking Abandonment: Reasons, Solutions & Fixes If you ask most operators why guests abandon their bookings, the answer comes quickly: price. It’s a comforting explanation because it implies a simple fix — just drop the rate. But industry data tells a different story. Over 81.7% of travel bookings never reach completion, and the research […]

Hospitality Marketing

Vacation Rental Visibility: Why You’re Getting Traffic But Not Bookings

By Sarah Stahl

Vacation Rental Visibility: Why You’re Getting Traffic But Not Bookings “I’m getting traffic. I’m just not getting bookings.“ It’s the most common thing I hear when a property manager describes a marketing problem, which is often disguised as a conversion problem — something wrong with the website, the booking engine, the rates, the trust signals. […]

Hospitality Marketing

How to Build a Vacation Rental Marketing Tech Stack That Actually Works Together

By Sarah Stahl

How to Build a Vacation Rental Marketing Tech Stack That Actually Works Together At some point in the last year, you probably stared at your software subscriptions and thought: we have a tool for everything. PMS, channel manager, dynamic pricing, CRM, email platform, booking engine, WiFi capture, smart locks, noise monitoring. And then you went […]

Hospitality Marketing Hotel Online Feature

What Is a Vacation Rental Marketing Consultant and Do You Need One?

By Sarah Stahl

What Is a Vacation Rental Marketing Consultant and Do You Need One? At some point, most serious vacation rental operators ask the same question. “Do I need to bring in outside help — and if I do, what exactly would that person do?” It’s a reasonable question. The short-term rental and hospitality marketing industry is […]

Marketing ROI

STR Marketing Analysis: 8 Vacation Rental Audit Findings

By Sarah Stahl

What 8 Vacation Rental Marketing Audits Reveal About Winning (and Losing) in Today’s Market Let’s call it what it is… The short-term rental and glamping markets are in the middle of a seismic shift, and most owners are feeling it whether they admit it or not. Travelers have leveled up. They’re not just “savvy” they’re […]

Hospitality Marketing

Vacation Rental Email Marketing: The Only Channel Nobody Can Take From You

By Sarah Stahl

Vacation Rental Email Marketing: The Only Channel Nobody Can Take From You Vacation rental email marketing is the only marketing channel you actually own, and for most operators, it’s the most underbuilt asset in their business. Airbnb can bury your listing tomorrow. Instagram can throttle your reach without telling you why. Google can redraw the […]