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As the digital economy develops we see an increase of vulnerable and authentic business leaders who are leading the charge by simply staying true to themselves, causing a new market to emerge. The transparent market is where business gets done by folks who are not afraid to stand up and be who they are meant to be. Here’s what Sloss Tech taught me about that.

In a nutshell, branding is all about ensuring the same message is the same at each and every potential touchpoint that a customer may have with your organization. It’s so much more than a logo and colors, it’s a promise. Let’s look at what a piece of that promise looks like for a brand who’s getting ready to attend the Southeast’s best Technology Conference.