Author: Sarah Stahl

I'm Sarah Stahl, a hospitality marketing strategist helping vacation rental and boutique hospitality brands win direct bookings and own their demand. My specialty is creator systems: structured programs that turn creators into a steady source of direct bookings, not one-off posts. I've worked with nearly 500 creators and built the system that took ReTreet Resort from six treehouses to 21 units at 93% direct bookings without relying on PPC. I've since applied it at Wilding Hotels where direct bookings rose 50%, and now bring it to hotels and short-term rental managers as founder of Market Movers.

Web3 Marketing

AI in Hospitality: What the Future Holds and What Savvy Marketers Are Already Doing

By Sarah Stahl

Web3 and AI in Hospitality: What the Future Holds and What Savvy Marketers Are Already Doing According to the Future Today Strategy Group 2025 Tech Trends Report, The transition to Web3 is happening faster than we think, and projections suggest that widespread adoption is just a few years away. While many industries are preparing for […]

Marketing ROI

Say Goodbye to Marketing Hype: How to Clean House on Overhyped Trends

By Sarah Stahl

Say Goodbye to Marketing Hype: How to Clean House on Overhyped Trends Marketers, it’s time to say goodbye to marketing hype and welcome a fresh start in 2025! Recent chatter on social media—sparked by a cheeky poll—has laid bare the overhyped tactics that have been clogging up our creative channels. With 45% of voters slamming […]

Work Life Balance

Feeling Burned Out? Here’s How I Discovered the Warning Signs Before It Was Too Late

By Sarah Stahl

This week, I experienced something life-changing, something that shook me to my core and forced me to confront a deep, dark pain I didn’t even know I was still carrying. Several threats came together, forming the darkest storm cloud I’ve faced in a long time. And while I’ve worked hard on healing from a major […]

Marketing ROI

From Views to No Vacancies: How Influencer Marketing Supercharges Direct Bookings

By Sarah Stahl

Influencer Marketing ROI: Turning Views Into No Vacancies Industry data shows vacation rentals secure under 20% of direct bookings—leaving OTAs like Airbnb with nearly 80% of reservations. This is a stark wake-up call for property owners to reclaim control. As someone who’s spent years transforming marketing strategies and proving value through direct bookings, I can […]

Marketing ROI

Marketing B2B vs. B2C: Are We Overthinking the Differences or Are They Real?

By Sarah Stahl

Marketing B2B vs. B2C: Are We Overthinking the Differences—or Are They Real? When it comes to marketing, few debates spark as much fervor as “B2B vs. B2C.” Are these two fundamentally different arenas, or do they share more similarities than we think? A recent LinkedIn poll I conducted revealed a strong split between those who […]

Marketing ROI

The Complexity of Marketing ROI: A Balanced Perspective

By Sarah Stahl

The Complexity of Marketing ROI: A Balanced Perspective Marketing Return on Investment (mROI) has been a central topic of debate among professionals and academics alike. It is both celebrated as a critical metric for proving marketing effectiveness and criticized as overly simplistic or even harmful when misused. This article will explore marketing ROI from all […]