Author: Sarah Stahl

I'm Sarah Stahl, a hospitality marketing strategist helping vacation rental and boutique hospitality brands win direct bookings and own their demand. My specialty is creator systems: structured programs that turn creators into a steady source of direct bookings, not one-off posts. I've worked with nearly 500 creators and built the system that took ReTreet Resort from six treehouses to 21 units at 93% direct bookings without relying on PPC. I've since applied it at Wilding Hotels where direct bookings rose 50%, and now bring it to hotels and short-term rental managers as founder of Market Movers.

Marketing ROI

The Complexity of Marketing ROI: A Balanced Perspective

By Sarah Stahl

The Complexity of Marketing ROI: A Balanced Perspective Marketing Return on Investment (mROI) has been a central topic of debate among professionals and academics alike. It is both celebrated as a critical metric for proving marketing effectiveness and criticized as overly simplistic or even harmful when misused. This article will explore marketing ROI from all […]

Marketing ROI

Audacious Marketing: Breaking the Rules to Break Through the Noise

By Sarah Stahl

Audacious Marketing: Breaking the Rules to Break Through the Noise “Where Mediocrity in Marketing Goes to Die.” Mark Schaefer’s Audacious There’s a sentence about me in Mark Schaefer’s newest book, Audacious: How Humans Win in an AI Marketing World, and the first time I read it, I stopped in my tracks. “Sarah Stahl understands that the […]

Marketing ROI

ROI of Marketing Activism: Is Taking a Stand Worth the Risk?

By Sarah Stahl

In the ever-polarized world we live in, brands are no longer just providers of goods and services. Increasingly, they are becoming societal actors, stepping boldly into issues that ignite public debate. Whether it’s Nike’s ongoing support for the transgender community or Bud Light’s controversial partnership with Dylan Mulvaney, brands are making decisions that go beyond […]

Marketing ROI

ROI of HubSpot: The One Strategy You Need to Track Marketing Dollars

By Sarah Stahl

Understanding the ROI of HubSpot can be the game-changer your marketing strategy needs. Whether you’ve just stepped into a new role and want quick wins, or you’ve been in the seat for a while and are facing tough questions from leadership about how marketing drives revenue, this approach will give you the clarity you need. By tracking […]

Marketing ROI

The Evolutionary Search for Marketing ROI: How Far We’ve Come and Where We’re Heading

By Sarah Stahl

Back in 2012, I faced a moment that forever defined my perspective on marketing ROI. I was hired for the very first time by a tech company as a marketing contractor and they handed me a $15,000 opportunity – money they were originally planning to spend on a radio ad. Instead, they took a bet […]

Marketing ROI

Ryan Reynolds Marketing Playbook: Secrets to Building Culturally Relevant Brands

By Sarah Stahl

When you think of Ryan Reynolds, your mind likely drifts to his quick wit, blockbuster films, or that legendary knack for breaking the internet. But beneath the charm and humor lies something deeper: an uncanny ability to decode cultural shifts and translate them into thriving businesses. Reynolds isn’t just an actor; he’s a master of […]