Why Do Guests Abandon Hotel Bookings? What Every Hotelier Needs to Know Stop Losing Guests at Your Digital Front DoorIf you’ve ever had a guest abandon their booking mid-process, you know the sting — and it’s not always about the price. In my latest piece for Hotel Online, I unpack why over 80% of hotel […]
How Savvy Hotels Turn Influencer Buzz into Real Bookings We all love a pretty Instagram feed, but if your hotel’s influencer program feels like a vanity vanity parade (all eyes, no conversions), you’re missing the point. In this new 2-minute video, hospitality insiders Scott Eddy and Jessica Mann drop the hard truths and share the […]
What 8 Vacation Rental Marketing Audits Reveal About Winning (and Losing) in Today’s Market Let’s call it what it is… The short-term rental and glamping markets are in the middle of a seismic shift, and most owners are feeling it whether they admit it or not. Travelers have leveled up. They’re not just “savvy” they’re […]
Before You Demand a 10% Marketing Budget, Read This If you’re in hospitality and about to march into a meeting demanding a 10% marketing budget, pause for a second. Let’s talk about why that number might not be the solution everyone thinks it is and what properties really need to consider in order to win […]
Here’s How to Future-Proof Your Travel SEO in the Age of Agentic Search Let’s All Take a Deep Breath: The Sky Isn’t Falling, It’s Just Evolving Yes, search is changing at lightspeed. AI overviews, agentic results, and Reddit answers are flooding the SERPs. But here’s the secret the headlines aren’t telling you—if you want to […]
Why Smart STR Owners Are Ditching OTAs: How to Grow Direct Bookings for Short-Term Rentals Let’s be brutally honest: If you’re still relying on Airbnb to grow your short-term rental business, you’re gambling with your future. The old playbook—“list it and forget it”—is officially dead. This year, the savviest STR owners are discovering how to […]