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Sarah Stahl

Sarah Stahl

Vacation Rental Marketing

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Hotel Online Feature

Big Tech Isn’t the Only Path to AI Bookings: How Boutique Properties Can Compete With Open Source Tools

By Sarah Stahl

Big Tech Isn’t the Only Path to AI Bookings: How Boutique Properties Can Compete With Open Source Tools If you’re a boutique vacation rental property, you may be watching the giants and feeling like you’re already one step behind. As Booking.com and Expedia Group seize the early advantage in the AI-powered travel booking world, it’s […]

Sarah Stahl gesturing while explaining hospitality tech strategy, emphasizing the shift from rigid systems to flexible, guest-focused solutions.
Hotel Online Feature

What Rigid Tech Teaches Us About Building Smarter Hospitality Systems

By Sarah Stahl

What Rigid Tech Teaches Us About Building Smarter Hospitality Systems I want to tell you a story. One that changed how I think about the hospitality tech stack, forever. Back when I was Head of Marketing at a startup treehouse resort, I was tasked with building and managing the tech stack that kept everything from “search” […]

Hotel Online Feature

Why Direct Bookings Are Now Essential for Boutique STR Operators

By Sarah Stahl

Why Direct Bookings Are Now Essential for Boutique STR Operators The conversation around direct bookings in short-term rentals isn’t just heating up, it’s hit a boiling point. For boutique STR (short-term rental) operators, this shift is no longer theoretical. It’s real, it’s happening now, and it’s transforming how travelers search, discover, and book stays. In […]

Hotel Online Feature

The Great Hospitality Shift: What Fall 2025 Taught Us and How to Stay Relevant in 2026

By Sarah Stahl

The Great Hospitality Reset: What Fall 2025 Taught Us and How to Stay Relevant in 2026 By the end of 2025, three major data drops quietly confirmed what many of us in hospitality already suspected:📉 The old growth model is done.📈 Experience, efficiency, and trust now drive revenue. RMS’s State of Outdoor Hospitality Report, Hostaway’s […]

Woman pointing upward next to bold text that reads How to Fix Your Vacation Rental System Before It Costs You More Guests – blog header about making booking systems AI-ready.
Hotel Online Feature

Turn Your Booking System Into an AI-Ready Direct Revenue Machine

By Sarah Stahl

Turn Your Booking System Into an AI-Ready Direct Revenue Machine Most property managers think their biggest threat is the competition down the road—the slicker website, the fresher renovation, the deeper discounts. But let me say this clearly: You’re probably not losing bookings because someone else is doing it better. You’re losing them because your own […]

Hotel Online Feature Marketing ROI

Why OTAs Are Winning Guest Loyalty (and How Hotels Can Win It Back)

By Sarah Stahl

Why OTAs Are Winning Guest Loyalty (and How Hotels Can Win It Back) Every hotelier I know has the same complaint: “We’re paying OTAs 15–30% commissions, and yet guests are still loyal to them—not to us.” And here’s the kicker: those commissions you’re handing over? They’re the very fuel OTAs use to build their loyalty […]

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