Learning from History: A Business Perspective on Tariffs and Global Consumerism What if the tariffs we’re all complaining about aren’t the real issue? What if, instead, the bigger problem is the way we’ve been doing business for decades—and how history is repeating itself in the worst way possible? Let’s face it, tariffs are inconvenient, disruptive, […]
Direct Bookings Are the Future: Here’s How Smart STR Owners Are Preparing Now Short-term rental (STR) owners, it’s time for some tough love. If your entire booking strategy hinges on an online travel agency such as Airbnb or Vrbo, you’re playing a risky game. The market has shifted, and the cold hard truth is that […]
Why the Blue Origin PR Stunt Failed to Land and What It Means for the Future of Marketing In 2015, I made the decision to attend the University of Florida with a clear mission: to gain the ability to track marketing ROI. At the time, I was frustrated by the lack of quality, actionable content […]
Web3 and AI in Hospitality: What the Future Holds and What Savvy Marketers Are Already Doing According to the Future Today Strategy Group 2025 Tech Trends Report, The transition to Web3 is happening faster than we think, and projections suggest that widespread adoption is just a few years away. While many industries are preparing for […]
Say Goodbye to Marketing Hype: How to Clean House on Overhyped Trends Marketers, it’s time to say goodbye to marketing hype and welcome a fresh start in 2025! Recent chatter on social media—sparked by a cheeky poll—has laid bare the overhyped tactics that have been clogging up our creative channels. With 45% of voters slamming […]
This week, I experienced something life-changing, something that shook me to my core and forced me to confront a deep, dark pain I didn’t even know I was still carrying. Several threats came together, forming the darkest storm cloud I’ve faced in a long time. And while I’ve worked hard on healing from a major […]