Why OTAs Are Winning Guest Loyalty (and How Hotels Can Win It Back) Every hotelier I know has the same complaint: “We’re paying OTAs 15–30% commissions, and yet guests are still loyal to them—not to us.” And here’s the kicker: those commissions you’re handing over? They’re the very fuel OTAs use to build their loyalty […]
Before It’s Too Late: Get The Direct Booking Playbook Every Host Needs A vacation rental owner told me recently, “We’ll just keep relying on OTAs to fill our calendar. It works for now, and I’m not sure what else to do.” That moment stuck with me, because what feels “safe” today is exactly what makes […]
How to Stay Profitable Amid Airbnb’s Fee Frenzy: A Host’s Guide to Smart Solutions Airbnb has long been the darling platform for hosts, offering high returns for a modest ~3% fee, plus handling lodging taxes. That model made it a no-brainer and it’s no wonder hosts have come to rely so heavily on the platform. […]
AI Discovery: The New Battleground for Hotel Visibility Imagine this: a couple planning their dream trip doesn’t bother with twenty browser tabs or scrolling endless listings. Instead, they simply ask ChatGPT: “Find me the best boutique hotel near the beach.” Within seconds, they’ve got a tidy shortlist. Here’s the catch—your hotel is either on that […]
Why Do Guests Abandon Hotel Bookings? What Every Hotelier Needs to Know Stop Losing Guests at Your Digital Front DoorIf you’ve ever had a guest abandon their booking mid-process, you know the sting — and it’s not always about the price. In my latest piece for Hotel Online, I unpack why over 80% of hotel […]
How Savvy Hotels Turn Influencer Buzz into Real Bookings We all love a pretty Instagram feed, but if your hotel’s influencer program feels like a vanity vanity parade (all eyes, no conversions), you’re missing the point. In this new 2-minute video, hospitality insiders Scott Eddy and Jessica Mann drop the hard truths and share the […]