Why Hotel Marketing Falls Flat: Stop Selling Amenities, Start Storytelling Your Way to Fully Booked Let me tell you where this post really started, in one of my monthly marketing huddles with a powerhouse group of women in hotel technology who aren’t afraid to call it like it is. Month after month, we kept circling […]

What Smart Property Owners Are Doing Now to Prepare for a Down Year in 2026 Many of you are asking: What will travel look like next year? How do I keep my calendar full when demand softens and alternative‑destinations win budgets? The good news: you can still drive bookings, build loyalty, generate upsells, and maximize […]

The Hotel Technology Matchmaking Tool That Changes Everything Let me take you behind the scenes of one of the most frustrating tech decisions I’ve ever faced. I was managing the tech stack for a 40-acre startup treehouse resort—think dreamy canopy views, yes, but also a daily operational beast. We were considering a switch from our […]

The Sonder–Marriott Breakup Isn’t Just Drama It’s a Warning Shot for Every Hospitality Middleman When Marriott and Sonder announced their partnership, the industry treated it like a prophecy. A legacy giant and a tech-born operator joining forces? Surely this was the blueprint for the “new hospitality middleman.” Then the whole thing collapsed in public, nineteen years […]

Why Hotel Venues Are the Silent Deal-Makers of Memorable Events When people think about what makes an event unforgettable, they often credit the keynote speaker, the content, or maybe even the décor. But ask any seasoned planner or attendee, and they’ll tell you: the hotel venue and the staff that comes with it are most […]

Big Tech Isn’t the Only Path to AI Bookings: How Boutique Properties Can Compete With Open Source Tools If you’re a boutique vacation rental property, you may be watching the giants and feeling like you’re already one step behind. As Booking.com and Expedia Group seize the early advantage in the AI-powered travel booking world, it’s […]