Before You Demand a 10% Marketing Budget, Read This If you’re in hospitality and about to march into a meeting demanding a 10% marketing budget, pause for a second. Let’s talk about why that number might not be the solution everyone thinks it is and what properties really need to consider in order to win […]
Here’s How to Future-Proof Your Travel SEO in the Age of Agentic Search Let’s All Take a Deep Breath: The Sky Isn’t Falling, It’s Just Evolving Yes, search is changing at lightspeed. AI overviews, agentic results, and Reddit answers are flooding the SERPs. But here’s the secret the headlines aren’t telling you—if you want to […]
Why Smart STR Owners Are Ditching OTAs: How to Grow Direct Bookings for Short-Term Rentals Let’s be brutally honest: If you’re still relying on Airbnb to grow your short-term rental business, you’re gambling with your future. The old playbook—“list it and forget it”—is officially dead. This year, the savviest STR owners are discovering how to […]
Why PR Pros Are Becoming the Unsung Heroes in the Age of Agentic Search and How They’ll Shape the Future of Marketing As AI-powered search and generative tools reshape how people discover information online, the boundaries between PR, SEO, and content marketing are starting to disappear. This shift isn’t just a technical one, it’s a […]
How Glamping Brands Can Outsmart Agentic Search When it comes to digital visibility, the rules have changed—and most glamping operators haven’t gotten the memo. I recently had the privilege of speaking to members of the American Glamping Association about what’s coming (and fast): a future dominated by agentic search. This isn’t some niche SEO update—it’s […]
Booking.com to Cut 900 Jobs. Meanwhile The Smartest Hotels Are Doubling Down on People. When platforms panic, they cut. This month, Booking.com is actively working to lay off up to 900 Dutch employees, citing the usual suspects: efficiency, reinvestment, and agility. But anyone watching the trend knows what’s really happening: AI is becoming the convenient […]