How to Stay Profitable Amid Airbnb’s Fee Frenzy: A Host’s Guide to Smart Solutions Airbnb has long been the darling platform for hosts, offering high returns for a modest ~3% fee, plus handling lodging taxes. That model made it a no-brainer and it’s no wonder hosts have come to rely so heavily on the platform. […]
AI Discovery: The New Battleground for Hotel Visibility Imagine this: a couple planning their dream trip doesn’t bother with twenty browser tabs or scrolling endless listings. Instead, they simply ask ChatGPT: “Find me the best boutique hotel near the beach.” Within seconds, they’ve got a tidy shortlist. Here’s the catch—your hotel is either on that […]
Why Do Guests Abandon Hotel Bookings? What Every Hotelier Needs to Know Stop Losing Guests at Your Digital Front DoorIf you’ve ever had a guest abandon their booking mid-process, you know the sting — and it’s not always about the price. In my latest piece for Hotel Online, I unpack why over 80% of hotel […]
How Savvy Hotels Turn Influencer Buzz into Real Bookings We all love a pretty Instagram feed, but if your hotel’s influencer program feels like a vanity vanity parade (all eyes, no conversions), you’re missing the point. In this new 2-minute video, hospitality insiders Scott Eddy and Jessica Mann drop the hard truths and share the […]
What 8 Vacation Rental Marketing Audits Reveal About Winning (and Losing) in Today’s Market Let’s call it what it is… The short-term rental and glamping markets are in the middle of a seismic shift, and most owners are feeling it whether they admit it or not. Travelers have leveled up. They’re not just “savvy” they’re […]
Before You Demand a 10% Marketing Budget, Read This If you’re in hospitality and about to march into a meeting demanding a 10% marketing budget, pause for a second. Let’s talk about why that number might not be the solution everyone thinks it is and what properties really need to consider in order to win […]