Why “Engagement” Is Not a KPI (And What to Measure Instead) We’ve all done it. We launch a killer campaign, get solid engagement—likes, shares, even a few comments from influencers—and feel good. But then sales doesn’t move. Or the CEO asks, “How is this actually helping?” And just like that, the metrics that looked great […]
Pinterest Is Proving That Human-Centered Innovation Wins—And I’m Here For It If you want to know what it looks like when a platform listens to its users and dares to evolve with them instead of marketing at them, look no further than Pinterest. While everyone else is busy chasing algorithms, Pinterest is building experiences around […]
Is Marketing Broken? Why the Soul of the Industry is on Life Support (and How We Can Save It) I didn’t expect my simple question to spark such a powerful conversation. But when you ask a man like Mark Schaefer—a global marketing visionary with his finger on the pulse of both the human heart and […]
From Ai Beginner to Agent Builder: The Ai Journey Inspired by Andy Crestodina’s 7 Stages of Proficiency Lately, I’ve been thinking a lot about building my own AI agent. Especially since Sandy Carter dropped her new book: AI First, Human Always: Embracing a New Mindset for the Era of Superintelligence The possibilities seem endless, and […]
Learning from History: A Business Perspective on Tariffs and Global Consumerism What if the tariffs we’re all complaining about aren’t the real issue? What if, instead, the bigger problem is the way we’ve been doing business for decades—and how history is repeating itself in the worst way possible? Let’s face it, tariffs are inconvenient, disruptive, […]
Direct Bookings Are the Future: Here’s How Smart STR Owners Are Preparing Now Short-term rental (STR) owners, it’s time for some tough love. If your entire booking strategy hinges on an online travel agency such as Airbnb or Vrbo, you’re playing a risky game. The market has shifted, and the cold hard truth is that […]