Discover Hidden Gaps,
Costing You Bookings
Stop guessing what’s holding your property back. In less than 30 minutes, the Visibility Score™ identifies the hidden gaps preventing travelers from discovering you, trusting you, booking with you, and coming back again.
Built on Real
Hospitality Experience
Most people experience travel from one side. I’ve had the opportunity to work across destination marketing, resort operations, and the OTA ecosystem, giving me a unique perspective on what actually drives bookings. Along the way, I discovered that most hospitality businesses don’t need more marketing. They need to identify the hidden gaps preventing their systems from working together. That’s exactly what the Visibility Score™ was built to uncover.
20,000 doctors, 150 specialties,
You Don't Need More Marketing
You need to know what’s blocking growth! Most vacation rental businesses aren’t struggling because they lack marketing. They’re struggling because they don’t know where demand is leaking. Before investing in another ad campaign, software platform, or agency, identify the hidden gaps preventing travelers from discovering you, trusting you, and booking with confidence.
If your bookings
feel unpredictable...
If you're Becoming
more and not less dependent on OTAs...
Sarah Stahl
Vacation Rental Marketing Consultant
If You're Investing in Marketing
but still don't know what's working...
You're Not Alone!
Most vacation rental businesses aren't suffering from a lack of effort. They're suffering from disconnected systems.
The Visibility Score
The Visibility Score™ uncovers the root causes behind declining performance so you know exactly what to fix first. Instead of guessing where to invest your time and marketing budget next, you’ll receive a personalized roadmap that identifies the hidden gaps costing you bookings and the highest-impact opportunities to grow.
“I get all my prescriptions through this app. now I never have to waste my time going to a doctors office and sitting around the waiting room!”
Theo James
“I love my dermatologist that I found on this app! She is very professional and it’s so easy to just chat or video call her whenever I need something!”
Emilia Munro
“I downloaded this app when i was super sick and had a doctor write me a prescription within 15 minutes!! What a life-changing app!”
Branden Griffiths
What You'll
Discover:
Instead of generic advice, you’ll receive a personalized report showing:
- Your OTA Dependency Risk
- Your AI Discoverability Score
- Your Biggest Booking Leak
- Your Visibility Score
- Website Trust & Conversion Analysis
- Demand Generation Health
- Direct Booking Readiness
- Priority Action Plan
What Makes
this Different?
Most marketing audits tell you what’s wrong. The Visibility Score tells you why it’s happening.
It follows the same diagnostic framework Sarah Stahl uses when helping vacation rental businesses identify the root causes behind inconsistent growth.
Instead of recommending more tactics, it identifies:
- where demand is leaking
- where trust is breaking down
- where technology is creating friction
- where you're relying too heavily on platforms you don't control
Is This
For You?
The Visibility Score was built for operators who…
- Feel like bookings should be stronger
- Want more direct bookings
- Are tired of guessing where to invest next
- Want to reduce dependence on OTAs
- Ready to Take Control
- Need clarity before spending more on marketing
Let's Answer all your questions
Everything You Need to Know Before Purchasing the Visibility Score™
The Visibility Score™ is more than a vacation rental marketing audit. It’s a personalized business diagnostic designed to uncover the hidden gaps costing you bookings.
This section includes answers to the most common questions about the assessment, what’s included, and how it can help you build a stronger, more profitable vacation rental business.
What is the Visibility Score™?
The Visibility Score™ is a personalized vacation rental marketing audit that identifies the hidden gaps preventing your property from attracting more travelers, earning more direct bookings, and building long-term demand. Instead of generic marketing advice, you’ll receive a detailed report showing exactly where your business is losing opportunities and what to fix first.
Who is the Visibility Score™ for?
The Visibility Score™ is designed for:
- Vacation rental owners
- Property managers
- Boutique hotels
- Glamping resorts
- Hospitality brands
Whether you own one property or manage an entire portfolio, the assessment adapts to your business and provides recommendations based on your goals.
What will I receive?
After completing the assessment, you’ll receive a personalized report that includes:
- Your Overall Visibility Score
- Your Biggest Booking Leak
- OTA Dependency Risk
- AI Discoverability Analysis
- Direct Booking Readiness
- Category-by-category scores
- Your top growth opportunities
- A prioritized action plan
- Personalized recommendations
Is this just another marketing audit?
No.
Most marketing audits focus on individual channels like SEO, paid advertising, or social media.
The Visibility Score™ looks at your business as a connected system—evaluating your website, technology, guest journey, creator strategy, partnerships, reviews, lead capture, AI discoverability, and booking experience—to determine what’s actually limiting your growth.
How long does the assessment take?
Most operators complete the Visibility Score™ in 20–30 minutes.
The questions are designed to uncover the root causes behind inconsistent growth—not just collect surface-level information.
Will this help me get more direct bookings?
Yes—but not by promising a shortcut.
The Visibility Score™ identifies the barriers preventing travelers from booking directly with you and prioritizes the improvements that will have the greatest impact on building long-term, sustainable direct demand.
I rely heavily on Airbnb and Vrbo. Is this still for me?
Absolutely.
The goal isn’t to eliminate OTAs—it’s to help you build a business that isn’t completely dependent on them.
For many vacation rental businesses, Airbnb and Vrbo are valuable distribution partners and an important source of bookings. The challenge comes when they become your only reliable source of demand. If an algorithm changes, competition increases, or commission structures shift, your business can quickly become vulnerable.
The Visibility Score™ helps you understand how dependent your business is on third-party platforms, identifies opportunities to strengthen your direct booking strategy, and shows you how to build marketing systems that create demand you own—not just demand you rent.
Whether you want to reduce your OTA reliance or simply build a healthier balance between OTAs and direct bookings, the Visibility Score™ will help you identify the next best steps for your business.
Do I need marketing experience?
Not at all.
The report is written in plain English and prioritizes what matters most. Whether you’re new to marketing or have worked with agencies for years, you’ll understand your results and know exactly where to focus first.
What if I already work with a marketing agency?
The Visibility Score™ complements—not replaces—your agency.
Many operators use the report to validate priorities, uncover blind spots, and ensure they’re investing in the areas most likely to improve business performance.
Will the report tell me what to fix first?
Yes.
One of the most valuable sections of your report is Your Biggest Booking Leak, which identifies the issue most likely limiting your growth today.
You’ll also receive a prioritized action plan so you know exactly where to focus instead of trying to fix everything at once.
How is this different from free online marketing assessments?
Most free assessments provide a score and a few generic recommendations.
The Visibility Score™ uses a diagnostic framework built specifically for the vacation rental industry. It evaluates how your website, technology, guest experience, storytelling, data, partnerships, and distribution channels work together to support—or limit—your growth.
Why doesn't the Visibility Score™ just tell me to spend more on advertising?
Because more advertising doesn’t fix a disconnected business.
Many vacation rental owners are told to spend more on ads, hire another agency, or invest in the latest marketing tool. But if your website creates confusion, your systems don’t work together, or your guest journey has gaps, more traffic simply means more missed opportunities.
The Visibility Score™ helps you identify the root cause of inconsistent growth before you invest more money. In many cases, you’ll discover you don’t need more traffic—you need stronger systems, clearer storytelling, or a better guest journey.
Is this a one-time purchase?
Yes.
The Visibility Score™ is a one-time purchase that gives you a comprehensive snapshot of where your business stands today.
Many operators choose to retake the assessment every 6–12 months to measure progress as they implement changes and continue growing.
Can the Visibility Score™ help improve AI discoverability?
Yes.
The assessment evaluates whether your website provides enough context, authority, structured information, and third-party validation for modern AI-powered search and recommendation tools to understand and recommend your property.
What happens after I purchase?
Immediately after checkout, you’ll receive access to the Visibility Score™ assessment.
Once you’ve completed the assessment, we’ll generate your personalized report.
If you purchased the Visibility Score™ + Visibility Strategy Session, you’ll also receive a link to schedule your private one-hour strategy session, where Sarah will review your report with you and help you prioritize your next steps.
Is there a guarantee?
Yes.
If you complete the Visibility Score™ and don’t walk away with a clear understanding of what’s holding your business back and what to fix first, simply reach out within 14 days of your purchase for a full refund.
Two Ways To Discover
What's Costing You Bookings
Choose the Visibility Score™ on its own, or pair it with a private one-hour Visibility Strategy Session with Sarah Stahl. Once you’ve completed your assessment and received your personalized report, you’ll meet one-on-one to review your results, ask questions, and identify the top three priorities that will have the greatest impact on your business. You’ll leave with a clear, personalized roadmap—not just a report.
| Visibility Score | Visibility Score + Strategy Session | |
|---|---|---|
| Visibility Assessment | 🟡 | 🟡 |
| Personalized Report | 🟡 | 🟡 |
| Biggest Booking Leak | 🟡 | 🟡 |
| 90-Day Action Plan | 🟡 | 🟡 |
| 60-Minute Visibility Strategy Session | — | 🟡 |
| Personalized Priority Roadmap | — | 🟡 |
| Ask Sarah Your Questions | — | 🟡 |
| Investment | $197 | $447 |
Stop Guessing,
Start Growing.
You don’t need another marketing tactic, you need clarity. The Visibility Score™ uncovers the root causes behind inconsistent growth so you can confidently invest your time and budget where they’ll have the greatest impact.