I Used Claude to Audit My Website SEO. What We Found Was Embarrassing, But Fixable. I used Claude to audit sarahstahl.com after 18 months of weekly posts and almost zero search traffic. Here’s every broken SEO problem and exactly how we fixed it. I want to tell you something that most marketing consultants don’t say […]
The Direct Booking Strategy That Took a Property to 93% Direct Take your last twelve months of OTA revenue and multiply it by 0.15. Look at that number. For most operators it’s the largest marketing expense they have — and the only one that buys them nothing they keep. No guest contact. No relationship. No […]
You don’t have a marketing problem. You have a visibility problem you’ve been solving the wrong way. I have watched the same marketing scenario play out across dozens of properties for over five years. A host commits. They post every single day — reels, carousels, stories, captions they actually spent time on. Months go by. […]
Short-Term Rental Industry: Why Hosts & Destinations Clash This article began as a conversation with Jenn Barbee, but it quickly became clear we were really talking about a much larger problem in the short-term rental industry. In one room, destination leaders are trying to solve for housing pressure, workforce strain, political tension, and the long-term […]
How Glamping Brands Can Outsmart Agentic Search When it comes to digital visibility, the rules have changed—and most glamping operators haven’t gotten the memo. I recently had the privilege of speaking to members of the American Glamping Association about what’s coming (and fast): a future dominated by agentic search. This isn’t some niche SEO update—it’s […]