Vacation Rental Email Marketing: The Only Channel Nobody Can Take From You Every marketing channel you use is rented. Airbnb can bury your listing tomorrow. Instagram can throttle your reach without telling you why. Google can redraw the results page overnight and take your traffic with it. You don’t control the rules on any of […]
I Used Claude to Audit My Website SEO. What We Found Was Embarrassing, But Fixable. I used Claude to audit sarahstahl.com after 18 months of weekly posts and almost zero search traffic. Here’s every broken SEO problem and exactly how we fixed it. I want to tell you something that most marketing consultants don’t say […]
The Direct Booking Strategy That Took a Property to 93% Direct Take your last twelve months of OTA revenue and multiply it by 0.15. Look at that number. For most operators it’s the largest marketing expense they have, and the only one that buys them nothing they keep. No guest contact. No relationship. No asset. […]
Repeat Direct Bookings: The Channel You’ve Already Paid For It costs five to seven times more to acquire a new guest than to bring back one who already stayed, in a repeat direct booking scenario. Every property manager has heard some version of that number. Almost none of them run their marketing like they believe […]
You don’t have a marketing problem. You have a visibility problem you’ve been solving the wrong way. I have watched the same marketing scenario play out across dozens of properties for over five years. A host commits. They post every single day — reels, carousels, stories, captions they actually spent time on. Months go by. […]
Short-Term Rental Industry: Why Hosts & Destinations Clash This article began as a conversation with Jenn Barbee, but it quickly became clear we were really talking about a much larger problem in the short-term rental industry. In one room, destination leaders are trying to solve for housing pressure, workforce strain, political tension, and the long-term […]