How to Calculate Marketing ROI for Your Vacation Rental Property Most vacation rental operators know their occupancy rate. Most know their average nightly rate. Very few can tell you whether the marketing spend behind those numbers is actually paying off — or where it’s quietly leaking. That gap is expensive, which means knowing how to […]
Let’s have some fun, shall we? Picture this: a marketer walks into a boardroom, armed with slides full of engagement metrics, impressions, and a cat video that “went viral.” The CEO leans forward, nodding slowly, and then delivers the knockout question: “What’s the ROI for marketing on this campaign?” Cue the awkward silence. This isn’t […]
In 2011, my career took an unexpected but pivotal turn. A tech company, InCare Technologies handed me a $15,000 contract, instead of a radio ad they were considering, with a bold directive: “Try out this social media stuff.” At the time, social media marketing wasn’t even considered mainstream, let alone a proven strategy. The CEO’s first question […]