Category: Marketing ROI

Before You Demand a 10% Marketing Budget, Read This

By Sarah Stahl

Before You Demand a 10% Marketing Budget, Read This If you’re in hospitality and about to march into a meeting demanding a 10% marketing budget, pause for a second. Let’s talk about why that number might not be the solution everyone thinks it is and what properties really need to consider in order to win […]

Why Smart STR Owners Are Ditching OTAs: How to Grow Direct Bookings for Short-Term Rentals

By Sarah Stahl

Why Smart STR Owners Are Ditching OTAs: How to Grow Direct Bookings for Short-Term Rentals Let’s be brutally honest: If you’re still relying on Airbnb to grow your short-term rental business, you’re gambling with your future. The old playbook—“list it and forget it”—is officially dead. This year, the savviest STR owners are discovering how to […]

Why PR Pros Are Becoming the Unsung Heroes in the Age of Agentic Search—and How They’ll Shaping the Future of Marketing

By Sarah Stahl

Why PR Pros Are Becoming the Unsung Heroes in the Age of Agentic Search and How They’ll Shape the Future of Marketing As AI-powered search and generative tools reshape how people discover information online, the boundaries between PR, SEO, and content marketing are starting to disappear. This shift isn’t just a technical one, it’s a […]