Author: Sarah Stahl

I'm Sarah Stahl, a hospitality marketing strategist helping vacation rental and boutique hospitality brands win direct bookings and own their demand. My specialty is creator systems: structured programs that turn creators into a steady source of direct bookings, not one-off posts. I've worked with nearly 500 creators and built the system that took ReTreet Resort from six treehouses to 21 units at 93% direct bookings without relying on PPC. I've since applied it at Wilding Hotels where direct bookings rose 50%, and now bring it to hotels and short-term rental managers as founder of Market Movers.
Short-Term Rental Industry
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Short-Term Rental Industry: Why Hosts & Destinations Clash

By Sarah Stahl

Short-Term Rental Industry: Why Hosts & Destinations Clash This article began as a conversation with Jenn Barbee, but it quickly became clear we were really talking about a much larger problem in the short-term rental industry. In one room, destination leaders are trying to solve for housing pressure, workforce strain, political tension, and the long-term […]

Hotel Online Feature

Guest Experience Design: Create Unforgettable Stays

By Sarah Stahl

Guest Experience Design: Create Unforgettable Stays The Industry Is Catching Up to What Guests Already Know A Forbes study published in early 2026 made a claim that hospitality professionals are now treating as revelation: 25% of travelers begin their search not with a destination, but with a feeling. Vibe-first booking, the researchers called it. CNTraveler’s […]