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Sarah Stahl

Sarah Stahl

Vacation Rental Marketing

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influencer marketing for hotels
Influencer Marketing Strategy Marketing ROI

Influencer Marketing for Hotels: The Bold Strategy That Led to 93% Direct Bookings at ReTreet Resort

By Sarah Stahl

Influencer Marketing for Hotels: The Bold Strategy That Led to 93% Direct Bookings at ReTreet Resort Okay, I’m just going to stay it… “Stop throwing money at ads that don’t tell your story.” That’s what I told myself when I made one of the riskiest decisions of my marketing career: pulling the entire PPC budget […]

engagement is not a kpi what to measure instead
Marketing ROI

Why “Engagement” Is Not a KPI (And What to Measure Instead)

By Sarah Stahl

Why “Engagement” Is Not a KPI (And What to Measure Instead) We’ve all done it. We launch a killer campaign, get solid engagement—likes, shares, even a few comments from influencers—and feel good. But then sales doesn’t move. Or the CEO asks, “How is this actually helping?” And just like that, the metrics that looked great […]

Pinterest bold smart shopping move
Marketing ROI

Pinterest Is Proving That Human-Centered Innovation Wins—And I’m Here For It

By Sarah Stahl

Pinterest Is Proving That Human-Centered Innovation Wins—And I’m Here For It If you want to know what it looks like when a platform listens to its users and dares to evolve with them instead of marketing at them, look no further than Pinterest. While everyone else is busy chasing algorithms, Pinterest is building experiences around […]

is marketing broken
Marketing ROI

Is Marketing Broken? Why the Soul of the Industry is on Life Support (and How We Can Save It)

By Sarah Stahl

Is Marketing Broken? Why the Soul of the Industry is on Life Support (and How We Can Save It) I didn’t expect my simple question to spark such a powerful conversation. But when you ask a man like Mark Schaefer—a global marketing visionary with his finger on the pulse of both the human heart and […]

Web3 Marketing

From Ai Beginner to Agent Builder: My AI Journey Inspired by Andy Crestodina’s 7 Stages of Proficiency

By Sarah Stahl

From Ai Beginner to Agent Builder: The Ai Journey Inspired by Andy Crestodina’s 7 Stages of Proficiency Lately, I’ve been thinking a lot about building my own AI agent. Especially since Sandy Carter dropped her new book: AI First, Human Always: Embracing a New Mindset for the Era of Superintelligence The possibilities seem endless, and  […]

Marketing ROI

Learning from History: A Business Perspective on Tariffs and Global Consumerism

By Sarah Stahl

Learning from History: A Business Perspective on Tariffs and Global Consumerism What if the tariffs we’re all complaining about aren’t the real issue? What if, instead, the bigger problem is the way we’ve been doing business for decades—and how history is repeating itself in the worst way possible? Let’s face it, tariffs are inconvenient, disruptive, […]

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