Why the Blue Origin PR Stunt Failed to Land and What It Means for the Future of Marketing In 2015, I made the decision to attend the University of Florida with a clear mission: to gain the ability to track marketing ROI. At the time, I was frustrated by the lack of quality, actionable content […]
Web3 and AI in Hospitality: What the Future Holds and What Savvy Marketers Are Already Doing According to the Future Today Strategy Group 2025 Tech Trends Report, The transition to Web3 is happening faster than we think, and projections suggest that widespread adoption is just a few years away. While many industries are preparing for […]
Say Goodbye to Marketing Hype: How to Clean House on Overhyped Trends Marketers, it’s time to say goodbye to marketing hype and welcome a fresh start in 2025! Recent chatter on social media—sparked by a cheeky poll—has laid bare the overhyped tactics that have been clogging up our creative channels. With 45% of voters slamming […]
This week, I experienced something life-changing, something that shook me to my core and forced me to confront a deep, dark pain I didn’t even know I was still carrying. Several threats came together, forming the darkest storm cloud I’ve faced in a long time. And while I’ve worked hard on healing from a major […]
Influencer Marketing ROI: Turning Views Into No Vacancies Industry data shows vacation rentals secure under 20% of direct bookings—leaving OTAs like Airbnb with nearly 80% of reservations. This is a stark wake-up call for property owners to reclaim control. As someone who’s spent years transforming marketing strategies and proving value through direct bookings, I can […]
From Daydreams to Data: My Journey to Proving Marketing ROI I’ve spent most of my career in marketing, and nothing is more frustrating than hearing, “No more budget until you prove ROI.” When your reputation—or possibly even your job—is on the line, you have to find a way to deliver proof of value. That challenge […]