Before It’s Too Late: Get The Direct Booking Playbook Every Host Needs A vacation rental owner told me recently, “We’ll just keep relying on OTAs to fill our calendar. It works for now, and I’m not sure what else to do.” That moment stuck with me, because what feels “safe” today is exactly what makes […]
AI Discovery: The New Battleground for Hotel Visibility Imagine this: a couple planning their dream trip doesn’t bother with twenty browser tabs or scrolling endless listings. Instead, they simply ask ChatGPT: “Find me the best boutique hotel near the beach.” Within seconds, they’ve got a tidy shortlist. Here’s the catch—your hotel is either on that […]
How Savvy Hotels Turn Influencer Buzz into Real Bookings We all love a pretty Instagram feed, but if your hotel’s influencer program feels like a vanity vanity parade (all eyes, no conversions), you’re missing the point. In this new 2-minute video, hospitality insiders Scott Eddy and Jessica Mann drop the hard truths and share the […]
Before You Demand a 10% Marketing Budget, Read This If you’re in hospitality and about to march into a meeting demanding a 10% marketing budget, pause for a second. Let’s talk about why that number might not be the solution everyone thinks it is and what properties really need to consider in order to win […]
Here’s How to Future-Proof Your Travel SEO in the Age of Agentic Search Let’s All Take a Deep Breath: The Sky Isn’t Falling, It’s Just Evolving Yes, search is changing at lightspeed. AI overviews, agentic results, and Reddit answers are flooding the SERPs. But here’s the secret the headlines aren’t telling you—if you want to […]
Why Smart STR Owners Are Ditching OTAs: How to Grow Direct Bookings for Short-Term Rentals Let’s be brutally honest: If you’re still relying on Airbnb to grow your short-term rental business, you’re gambling with your future. The old playbook—“list it and forget it”—is officially dead. This year, the savviest STR owners are discovering how to […]