Audacious Marketing: Breaking the Rules to Break Through the Noise “Where Mediocrity in Marketing Goes to Die.” Mark Schaefer’s Audacious There’s a sentence about me in Mark Schaefer’s newest book, Audacious: How Humans Win in an AI Marketing World, and the first time I read it, I stopped in my tracks. “Sarah Stahl understands that the […]

In the ever-polarized world we live in, brands are no longer just providers of goods and services. Increasingly, they are becoming societal actors, stepping boldly into issues that ignite public debate. Whether it’s Nike’s ongoing support for the transgender community or Bud Light’s controversial partnership with Dylan Mulvaney, brands are making decisions that go beyond […]

Understanding the ROI of HubSpot can be the game-changer your marketing strategy needs. Whether you’ve just stepped into a new role and want quick wins, or you’ve been in the seat for a while and are facing tough questions from leadership about how marketing drives revenue, this approach will give you the clarity you need. By tracking […]

Back in 2012, I faced a moment that forever defined my perspective on marketing ROI. I was hired for the very first time by a tech company as a marketing contractor and they handed me a $15,000 opportunity – money they were originally planning to spend on a radio ad. Instead, they took a bet […]

When you think of Ryan Reynolds, your mind likely drifts to his quick wit, blockbuster films, or that legendary knack for breaking the internet. But beneath the charm and humor lies something deeper: an uncanny ability to decode cultural shifts and translate them into thriving businesses. Reynolds isn’t just an actor; he’s a master of […]