Meet the People Who Help the STR Industry Improve All Year Long (Not Just at Events) Did you know, the people most often shaping the short-term rental industry are not always the ones you see on stage? Sure, conferences have value. I love a good hallway conversation and a “wait, you do THAT?” moment over […]
Burnout in Boutique Hospitality: The Moment I Realized I Wasn’t “Just Tired” Let’s face it, burnout in boutique hospitality has become a quiet epidemic. And worse? It’s often glorified. For two years, I wore two hats that don’t play nicely together: operator and head of marketing. If you’ve ever done that combo, you know exactly […]
Direct Booking Marketing Framework for Property Managers If you’ve ever hired “marketing help” and ended up with more content, more spend, and more questions… you’re not alone. I see this all the time in vacation rentals and boutique hospitality. A team tries to “do marketing,” but no one starts with an audit to make sure […]
How to Reduce OTA Dependence: A Property Manager’s Playbook OTAs weren’t a trap. They were a shortcut, and for most property managers, a good one. One listing, instant access to millions of travelers, bookings without a marketing budget. That’s a real value proposition, and it worked. The problem isn’t that we chose to use them. […]
Follow The 6% Rule for A Smarter Way to Fund Your Direct Marketing Why “Just Spend More on Marketing” Isn’t the Answer If you’ve ever felt pressured to slap 10% of your revenue into a vague marketing bucket, you’re not alone. Somewhere along the line, 10% became the default advice—but for boutique hospitality owners who […]
How Ai Automation Frees You to Focus on Guests Let’s Get Real About AI in Hospitality Picture this: it’s 9:42 p.m., a guest is texting “what’s the Wi-Fi?”, someone else wants to know if they can check in early, and your staff is already running on fumes. It’s a real problem properties deal with every day […]