Marketing and ROI in Harmony: A Guide to Proving Your Campaigns Work
In 2011, my career took an unexpected but pivotal turn. A tech company, InCare Technologies handed me a $15,000 contract, instead of a radio ad they were considering, with a bold directive: “Try out this social media stuff.” At the time, social media marketing wasn’t even considered mainstream, let alone a proven strategy. The CEO’s first question […]