Marketing B2B vs. B2C: Are We Overthinking the Differences—or Are They Real? When it comes to marketing, few debates spark as much fervor as “B2B vs. B2C.” Are these two fundamentally different arenas, or do they share more similarities than we think? A recent LinkedIn poll I conducted revealed a strong split between those who […]
The Complexity of Marketing ROI: A Balanced Perspective Marketing Return on Investment (mROI) has been a central topic of debate among professionals and academics alike. It is both celebrated as a critical metric for proving marketing effectiveness and criticized as overly simplistic or even harmful when misused. This article will explore marketing ROI from all […]
Where Mediocrity in Marketing Goes to Die: Mark Schaefer’s Audacious Mark Schaefer’s newest book, Audacious: How Humans Win in an AI Marketing World, has arrived—and it’s sending shockwaves through the marketing industry. Why? Because it dares to call out what we’ve all known but been too afraid to admit: marketing has become boring. So boring, […]
In the ever-polarized world we live in, brands are no longer just providers of goods and services. Increasingly, they are becoming societal actors, stepping boldly into issues that ignite public debate. Whether it’s Nike’s ongoing support for the transgender community or Bud Light’s controversial partnership with Dylan Mulvaney, brands are making decisions that go beyond […]
Understanding the ROI of HubSpot can be the game-changer your marketing strategy needs. Whether you’ve just stepped into a new role and want quick wins, or you’ve been in the seat for a while and are facing tough questions from leadership about how marketing drives revenue, this approach will give you the clarity you need. By tracking […]
Back in 2012, I faced a moment that forever defined my perspective on marketing ROI. I was hired for the very first time by a tech company as a marketing contractor and they handed me a $15,000 opportunity – money they were originally planning to spend on a radio ad. Instead, they took a bet […]