Influencer Marketing ROI: Turning Views Into No Vacancies Industry data shows vacation rentals secure under 20% of direct bookings—leaving OTAs like Airbnb with nearly 80% of reservations. This is a stark wake-up call for property owners to reclaim control. As someone who’s spent years transforming marketing strategies and proving value through direct bookings, I can […]
From Daydreams to Data: My Journey to Proving Marketing ROI I’ve spent most of my career in marketing, and nothing is more frustrating than hearing, “No more budget until you prove ROI.” When your reputation—or possibly even your job—is on the line, you have to find a way to deliver proof of value. That challenge […]
Marketing B2B vs. B2C: Are We Overthinking the Differences—or Are They Real? When it comes to marketing, few debates spark as much fervor as “B2B vs. B2C.” Are these two fundamentally different arenas, or do they share more similarities than we think? A recent LinkedIn poll I conducted revealed a strong split between those who […]
The Complexity of Marketing ROI: A Balanced Perspective Marketing Return on Investment (mROI) has been a central topic of debate among professionals and academics alike. It is both celebrated as a critical metric for proving marketing effectiveness and criticized as overly simplistic or even harmful when misused. This article will explore marketing ROI from all […]
Where Mediocrity in Marketing Goes to Die: Mark Schaefer’s Audacious Mark Schaefer’s newest book, Audacious: How Humans Win in an AI Marketing World, has arrived—and it’s sending shockwaves through the marketing industry. Why? Because it dares to call out what we’ve all known but been too afraid to admit: marketing has become boring. So boring, […]
In the ever-polarized world we live in, brands are no longer just providers of goods and services. Increasingly, they are becoming societal actors, stepping boldly into issues that ignite public debate. Whether it’s Nike’s ongoing support for the transgender community or Bud Light’s controversial partnership with Dylan Mulvaney, brands are making decisions that go beyond […]