How to Build a Vacation Rental Marketing Tech Stack That Actually Works Together Most vacation rental operators don’t have a technology problem. They often have a systems connectivity problem. The tools usually exist. A PMS to manage reservations. A channel manager to push rates and availability. A CRM or email platform to communicate with guests. […]
What Is a Vacation Rental Marketing Consultant and Do You Need One? At some point, most serious vacation rental operators ask the same question. “Do I need to bring in outside help — and if I do, what exactly would that person do?” It’s a reasonable question. The short-term rental and hospitality marketing industry is […]
Vacation Rental Email Marketing: The Only Channel Nobody Can Take From You Every marketing channel you use is rented. Airbnb can bury your listing tomorrow. Instagram can throttle your reach without telling you why. Google can redraw the results page overnight and take your traffic with it. You don’t control the rules on any of […]
AI for Short-Term Rentals: If ChatGPT Doesn’t Know Your Property, Guests Won’t Either Somewhere this week, a guest typed “where should we stay for our anniversary near the Smokies — a cabin, something unusual, dog-friendly, under $400 a night” into an AI assistant. They got back three properties and a short paragraph about each. They […]
I Used Claude to Audit My Website SEO. What We Found Was Embarrassing, But Fixable. I used Claude to audit sarahstahl.com after 18 months of weekly posts and almost zero search traffic. Here’s every broken SEO problem and exactly how we fixed it. I want to tell you something that most marketing consultants don’t say […]
AI in Hospitality Marketing Isn’t a Tool Problem. It’s a Judgment Problem. Ford rehired 350 veteran engineers after AI fell short. What that means for AI in hospitality marketing, your data, and the judgment that built your business. In June, Ford made an admission you almost never see from a company that size and it […]