Imagine navigating a ship through a storm, with waves crashing all around and no clear end in sight. That’s what being a marketer in today’s world feels like. Disruption is the new normal, and the marketing profession is riding the waves of this turbulent sea. But amidst the chaos, there’s a way to not just […]
Demystifying NFTs, Busting Web3 Myths, and the Questions We Should Be Asking Have you been left scratching your head at the mention of Web3 or NFTs? You’re not alone. Here’s a simplified deep dive into unlocking the mysteries of Web3 marketing. I just had my first eye-opening Web3 Marketing Mastermind session with Joeri Billast, and […]
In the fast-paced digital world, email marketing stands as a beacon of hope for startups aiming to carve out their niche. Despite the noise in the digital landscape, email marketing remains a powerful tool to build lasting relationships with customers and drive conversions. Here’s a deep dive into mastering email marketing for startups, designed to […]
In today’s digital age, personalization is not just a startup marketing strategy; it’s an expectation from customers. The one-size-fits-all approach has long been obsolete, making room for a more tailored, individualized marketing effort that resonates with each customer. For startups, navigating through this landscape can be both an opportunity and a challenge. But with the […]
In today’s digital ecosystem, the way consumers interact with brands has fundamentally changed. This shift has given birth to what we now call “micro-moments” – those split seconds when users turn to their devices to act on a need. In Startup Marketing, understanding and capitalizing on these moments can be the difference between blending in […]
In the fast-paced world of startups, the need for agility in marketing is undeniable. Yet, there’s a fine line between being agile and being hasty – a line that can determine the success or failure of a startup’s marketing strategy. “Agility vs. Haste: Rapid Experimentation in Startup Marketing” explores this critical distinction and offers insights […]