No matter what era we’re living in or how advanced our technology becomes, one question has remained consistent in the boardrooms of smart businesses: What’s the return on this investment? As Sandy Carter wisely highlights, “the honeymoon phase of AI and emerging tech like Web3 is over.” Businesses are no longer dazzled by shiny new tools—they demand […]
Let’s talk about the elephant in the room—marketing ROI. Everyone wants it, but very few know how to measure it, report on it and even justify their role as a result of it. It’s like trying to assemble IKEA furniture without the instructions—you’re confident you can do it, but somewhere along the way, you end […]
When I signed up for Mark Schaefer’s Personal Branding Masterclass, I wasn’t entirely sure what to expect. As someone who’s been immersed in marketing for over 15 years, I thought I knew what I needed to work on. Spoiler alert: I didn’t. Like many professionals, I’d been sifting through ideas and launches for years—never quite […]
When it comes to box office domination, Wicked has taken a step beyond the ordinary. With its theatrical debut shattering records, it’s clear that Universal Pictures didn’t just release a movie—they launched an ecosystem. This success isn’t just due to the musical’s pre-existing fanbase; it’s the result of a meticulously crafted merchandising strategy that positions […]
Marketing without ROI tracking is like driving blindfolded—you have no idea if you’re heading toward success or wasting fuel. Yet, many businesses still launch campaigns without a clear way to measure their return on investment (ROI). This blog will demystify how marketing ROI is calculated, explore why it’s crucial to integrate ROI tracking into your […]
Let’s have some fun, shall we? Picture this: a marketer walks into a boardroom, armed with slides full of engagement metrics, impressions, and a cat video that “went viral.” The CEO leans forward, nodding slowly, and then delivers the knockout question: “What’s the ROI for marketing on this campaign?” Cue the awkward silence. This isn’t […]