Vacation Rental Email Marketing: The Only Channel Nobody Can Take From You Every marketing channel you use is rented. Airbnb can bury your listing tomorrow. Instagram can throttle your reach without telling you why. Google can redraw the results page overnight and take your traffic with it. You don’t control the rules on any of […]
AI for Short-Term Rentals: If ChatGPT Doesn’t Know Your Property, Guests Won’t Either Somewhere this week, a guest typed “where should we stay for our anniversary near the Smokies — a cabin, something unusual, dog-friendly, under $400 a night” into an AI assistant. They got back three properties and a short paragraph about each. They […]
I Used Claude to Audit My Website SEO. What We Found Was Embarrassing, But Fixable. I used Claude to audit sarahstahl.com after 18 months of weekly posts and almost zero search traffic. Here’s every broken SEO problem and exactly how we fixed it. I want to tell you something that most marketing consultants don’t say […]
AI in Hospitality Marketing Isn’t a Tool Problem. It’s a Judgment Problem. Ford rehired 350 veteran engineers after AI fell short. What that means for AI in hospitality marketing, your data, and the judgment that built your business. In June, Ford made an admission you almost never see from a company that size and it […]
The Direct Booking Strategy That Took a Property to 93% Direct Take your last twelve months of OTA revenue and multiply it by 0.15. Look at that number. For most operators it’s the largest marketing expense they have, and the only one that buys them nothing they keep. No guest contact. No relationship. No asset. […]
Repeat Direct Bookings: The Channel You’ve Already Paid For It costs five to seven times more to acquire a new guest than to bring back one who already stayed, in a repeat direct booking scenario. Every property manager has heard some version of that number. Almost none of them run their marketing like they believe […]