You don’t have a marketing problem. You have a visibility problem you’ve been solving the wrong way. I have watched the same marketing scenario play out across dozens of properties for over five years. A host commits. They post every single day — reels, carousels, stories, captions they actually spent time on. Months go by. […]
What the Hostfully Tech Stack Report Actually Tells You About Vacation Rental Marketing Hostfully just published what they are calling the largest study of vacation rental tech stacks ever produced. 2,248 active operators. 31,474 individual integration records. Ranking eight tool categories, I read it the way I read most industry research: looking for what the […]
Why PR Is the Smartest Investment You Can Make for AI Search Visibility About a year ago I published a piece predicting that PR pros were becoming the unsung heroes of AI search. The industry was shifting, search results were changing in ways most marketers hadn’t named yet and I was drawing a line that […]
A Creator Program for Vacation Rentals Only Works If You Treat It as a Trust Problem. Lake.com Did. Vacation rental creator marketing is no longer a trend. It’s becoming one of the most effective ways for travelers to discover, evaluate, and book accommodations. Lake.com’s new Creator Program for vacation rentals connects trusted storytellers with lakefront […]
TikTok Go Just Did What Every Creator Program Has Been Building Toward Good Morning Hospitality, a Skift podcast, announced a major travel industry development with the launch of TikTok Go, a new program that brings travel booking opportunities directly into TikTok. The announcement highlights how social platforms are continuing to move deeper into travel discovery and conversion, […]
Short-Term Rental Industry: Why Hosts & Destinations Clash This article began as a conversation with Jenn Barbee, but it quickly became clear we were really talking about a much larger problem in the short-term rental industry. In one room, destination leaders are trying to solve for housing pressure, workforce strain, political tension, and the long-term […]