The Brands People Want to Trust Next, May Not Be Brave Enough to Sound Human On creator marketing, borrowed trust, and why brand safety is asking the wrong question. Sarah Stahl spoke at The Uprising on micro-creators and the future of trust-based marketing as a result working with 500+ creators in travel, hospitality & local […]
How to Stay Relevant in Marketing During Uncertainty: A Short-Term Rental Lesson from The Uprising I bet you’ve never been to a marketing retreat like this one. Not one where some of the smartest people in the room are willing to say, “I don’t know.” Not one where that sentence doesn’t shrink the room, but […]
Why Short Term Rental Founders Need to Stop Confusing Occupancy With Profitability There is a moment almost every founder knows. You open the calendar, and it is full. Not mostly full. Not “we’re getting there.” Full enough that your shoulders drop a little. Full enough that the panic quiets down. Full enough that, for one […]
Vacation Rental Marketing for Experienced Hosts Who Feel Stuck There is a certain kind of question that comes up when a vacation rental host is no longer new, but no longer growing the way they want to. It usually sounds tactical on the surface. How do I get more direct bookings?Does SEO still matter?Should I […]
5 Mistakes to Avoid When Marketing Your Glamping Resort Property If you want to market a glamping resort property well, the first thing to stop doing is marketing it like a hotel. That sounds obvious now, but the industry did not get here slowly and thoughtfully. It got here fast. On March 11, 2020, the […]
How to Market Your Vacation Rental Property Like a Pro There’s something I see over and over again when I talk to hosts. They are brilliant at the hard stuff. They know construction. They know design. They know operations. They know financing. They know how to turn an idea into a real place people can […]