Vacation Rental Marketing for Experienced Hosts Who Feel Stuck There is a certain kind of question that comes up when a vacation rental host is no longer new, but no longer growing the way they want to. It usually sounds tactical on the surface. How do I get more direct bookings?Does SEO still matter?Should I […]
5 Mistakes to Avoid When Marketing Your Glamping Resort Property If you want to market a glamping resort property well, the first thing to stop doing is marketing it like a hotel. That sounds obvious now, but the industry did not get here slowly and thoughtfully. It got here fast. On March 11, 2020, the […]
How to Market Your Vacation Rental Property Like a Pro There’s something I see over and over again when I talk to hosts. They are brilliant at the hard stuff. They know construction. They know design. They know operations. They know financing. They know how to turn an idea into a real place people can […]
The Subscription OTA Model Reshaping Hospitality For years, the short-term rental industry has been taught to chase growth through more visibility, more channels, and more bookings. But operators are pushing back harder now because the economics are getting harder to ignore. OTA commission structures often land in the 10% to 30% range. For context, Lake.com […]
The Hospitality Positioning Mistake That’s Costing Everyone Money There’s a costly belief shaping far too many conversations in hospitality right now, and it’s around this idea that hotels and short-term rentals are direct competitors fighting for the exact same guest. It sounds logical. Depending on what side you’re on, it may even feel a bit […]
Meet the People Who Help the STR Industry Improve All Year Long (Not Just at Events) Did you know, the people most often shaping the short-term rental industry are not always the ones you see on stage? Sure, conferences have value. I love a good hallway conversation and a “wait, you do THAT?” moment over […]