The Hospitality Positioning Mistake That’s Costing Everyone Money There’s a costly belief shaping far too many conversations in hospitality right now, and it’s around this idea that hotels and short-term rentals are direct competitors fighting for the exact same guest. It sounds logical. Depending on what side you’re on, it may even feel a bit […]
Meet the People Who Help the STR Industry Improve All Year Long (Not Just at Events) Did you know, the people most often shaping the short-term rental industry are not always the ones you see on stage? Sure, conferences have value. I love a good hallway conversation and a “wait, you do THAT?” moment over […]
Burnout in Boutique Hospitality: The Moment I Realized I Wasn’t “Just Tired” Let’s face it, burnout in boutique hospitality has become a quiet epidemic. And worse? It’s often glorified. For two years, I wore two hats that don’t play nicely together: operator and head of marketing. If you’ve ever done that combo, you know exactly […]
From More Content to More Bookings: The Framework That Makes Marketing Actually Convert If you’ve ever hired “marketing help” and ended up with more content, more spend, and more questions… you’re not alone. I see this all the time in vacation rentals and boutique hospitality. A team tries to “do marketing,” but no one starts […]
Direct Booking Strategy for Property Managers Let’s clear the air, this isn’t an us vs. them post. OTAs aren’t the enemy. They’re a lever. Used well, they can drive visibility, fill shoulder nights, and introduce you to guests who would’ve never found you otherwise. The problem isn’t using OTAs. It’s using them like a crutch […]
Follow The 6% Rule for A Smarter Way to Fund Your Direct Marketing Why “Just Spend More on Marketing” Isn’t the Answer If you’ve ever felt pressured to slap 10% of your revenue into a vague marketing bucket, you’re not alone. Somewhere along the line, 10% became the default advice—but for boutique hospitality owners who […]