How to Calculate Marketing ROI for Your Vacation Rental Property Most vacation rental operators know their occupancy rate. Most know their average nightly rate. Very few can tell you whether the marketing spend behind those numbers is actually paying off — or where it’s quietly leaking. And not knowing how to calculate marketing ROI for […]
Hotel Booking Abandonment: Reasons, Solutions & Fixes If you ask most operators why guests abandon their bookings, the answer comes quickly: price. It’s a comforting explanation because it implies a simple fix — just drop the rate. But industry data tells a different story. Over 81.7% of travel bookings never reach completion, and the research […]
Vacation Rental Visibility: Why You’re Getting Traffic But Not Bookings “I’m getting traffic. I’m just not getting bookings.“ It’s the most common thing I hear when a property manager describes a marketing problem, which is often disguised as a conversion problem — something wrong with the website, the booking engine, the rates, the trust signals. […]
How to Build a Vacation Rental Marketing Tech Stack That Actually Works Together At some point in the last year, you probably stared at your software subscriptions and thought: we have a tool for everything. PMS, channel manager, dynamic pricing, CRM, email platform, booking engine, WiFi capture, smart locks, noise monitoring. And then you went […]
What Is a Vacation Rental Marketing Consultant and Do You Need One? At some point, most serious vacation rental operators ask the same question. “Do I need to bring in outside help — and if I do, what exactly would that person do?” It’s a reasonable question. The short-term rental and hospitality marketing industry is […]
Vacation Rental Email Marketing: The Only Channel Nobody Can Take From You Vacation rental email marketing is the only marketing channel you actually own, and for most operators, it’s the most underbuilt asset in their business. Airbnb can bury your listing tomorrow. Instagram can throttle your reach without telling you why. Google can redraw the […]