When I joined ReTreet in the summer of 2023, a small, startup vacation rental resort tucked away in Northeast Alabama, nobody was betting on us to make waves. We were the definition of an underdog—modest budget, no big-name recognition, and no fancy marketing tools. Competing against the well-established southeastern resorts with their deep pockets and […]
I’m calling it: This is the ROI Awakening—the year ROI finally breaks free! In 2025, the marketing world will no longer be tethered by outdated ROI frameworks. Instead, the industry stands at the brink of transformation—with data-driven insights, innovative technologies, and Web3 advancements leading the charge. Marketers who embrace these shifts will thrive; those who […]
No matter what era we’re living in or how advanced our technology becomes, one question has remained consistent in the boardrooms of smart businesses: What’s the return on this investment? As Sandy Carter wisely highlights, “the honeymoon phase of AI and emerging tech like Web3 is over.” Businesses are no longer dazzled by shiny new tools—they demand […]
Let’s talk about the elephant in the room—marketing ROI. Everyone wants it, but very few know how to measure it, report on it and even justify their role as a result of it. It’s like trying to assemble IKEA furniture without the instructions—you’re confident you can do it, but somewhere along the way, you end […]
When I signed up for Mark Schaefer’s Personal Branding Masterclass, I wasn’t entirely sure what to expect. As someone who’s been immersed in marketing for over 15 years, I thought I knew what I needed to work on. Spoiler alert: I didn’t. Like many professionals, I’d been sifting through ideas and launches for years—never quite […]
When it comes to box office domination, Wicked has taken a step beyond the ordinary. With its theatrical debut shattering records, it’s clear that Universal Pictures didn’t just release a movie—they launched an ecosystem. This success isn’t just due to the musical’s pre-existing fanbase; it’s the result of a meticulously crafted merchandising strategy that positions […]