Let’s have some fun, shall we? Picture this: a marketer walks into a boardroom, armed with slides full of engagement metrics, impressions, and a cat video that “went viral.” The CEO leans forward, nodding slowly, and then delivers the knockout question: “What’s the ROI for marketing on this campaign?” Cue the awkward silence. This isn’t […]
In 2011, my career took an unexpected but pivotal turn. A tech company, InCare Technologies handed me a $15,000 contract, instead of a radio ad they were considering, with a bold directive: “Try out this social media stuff.” At the time, social media marketing wasn’t even considered mainstream, let alone a proven strategy. The CEO’s first question […]
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