Let’s talk about the elephant in the room—marketing ROI. Everyone wants it, but very few know how to measure it, report on it and even justify their role as a result of it. It’s like trying to assemble IKEA furniture without the instructions—you’re confident you can do it, but somewhere along the way, you end […]
When I signed up for Mark Schaefer’s Personal Branding Masterclass, I wasn’t entirely sure what to expect. As someone who’s been immersed in marketing for over 15 years, I thought I knew what I needed to work on. Spoiler alert: I didn’t. Like many professionals, I’d been sifting through ideas and launches for years—never quite […]
When it comes to box office domination, Wicked has taken a step beyond the ordinary. With its theatrical debut shattering records, it’s clear that Universal Pictures didn’t just release a movie—they launched an ecosystem. This success isn’t just due to the musical’s pre-existing fanbase; it’s the result of a meticulously crafted merchandising strategy that positions […]
Marketing without ROI tracking is like driving blindfolded—you have no idea if you’re heading toward success or wasting fuel. Yet, many businesses still launch campaigns without a clear way to measure their return on investment (ROI). This blog will demystify how marketing ROI is calculated, explore why it’s crucial to integrate ROI tracking into your […]
Let’s have some fun, shall we? Picture this: a marketer walks into a boardroom, armed with slides full of engagement metrics, impressions, and a cat video that “went viral.” The CEO leans forward, nodding slowly, and then delivers the knockout question: “What’s the ROI for marketing on this campaign?” Cue the awkward silence. This isn’t […]
In 2011, my career took an unexpected but pivotal turn. A tech company, InCare Technologies handed me a $15,000 contract, instead of a radio ad they were considering, with a bold directive: “Try out this social media stuff.” At the time, social media marketing wasn’t even considered mainstream, let alone a proven strategy. The CEO’s first question […]