Follow The 6% Rule for A Smarter Way to Fund Your Direct Marketing Why “Just Spend More on Marketing” Isn’t the Answer If you’ve ever felt pressured to slap 10% of your revenue into a vague marketing bucket, you’re not alone. Somewhere along the line, 10% became the default advice—but for boutique hospitality owners who […]
How Ai Automation Frees You to Focus on Guests Let’s Get Real About AI in Hospitality Picture this: it’s 9:42 p.m., a guest is texting “what’s the Wi-Fi?”, someone else wants to know if they can check in early, and your staff is already running on fumes. It’s a real problem properties deal with every day […]
Stop Letting Vendors Drive Your Tech Problems: A Playbook for Hospitality Operators If you’ve ever felt like you’re stuck in a never-ending game of tech support telephone with your vendor, you’re not alone. In hospitality, where every guest interaction counts, tech chaos isn’t just annoying—it’s a profit killer. Here’s what that “vendor-driven tech” pain usually […]
The Hospitality Power Shift: Why 2026 Belongs to Independent Operators Property managers: if there’s one trend shaping your year ahead, it’s this — the hospitality power shift. 2026 is fast becoming the year independent operators and agile property managers wrestle control from traditional giants and rigid platforms. Not by accident, but by responding to market […]
2025 Reminded Us What Hospitality Is Actually About 2025 was the year the travel industry quietly changed its footing. Not with one big bang, but with a series of moments that when all stitched together, rewrote how travelers discover, trust, and book. As we head into 2026, here are the industry shifts from 2025 that […]
Why Hotel Marketing Falls Flat: Stop Selling Amenities, Start Storytelling Your Way to Fully Booked Let me tell you where this post really started, in one of my monthly marketing huddles with a powerhouse group of women in hotel technology who aren’t afraid to call it like it is. Month after month, we kept circling […]