From More Content to More Bookings: The Framework That Makes Marketing Actually Convert If you’ve ever hired “marketing help” and ended up with more content, more spend, and more questions… you’re not alone. I see this all the time in vacation rentals and boutique hospitality. A team tries to “do marketing,” but no one starts […]
Direct Booking Strategy for Property Managers Let’s clear the air, this isn’t an us vs. them post. OTAs aren’t the enemy. They’re a lever. Used well, they can drive visibility, fill shoulder nights, and introduce you to guests who would’ve never found you otherwise. The problem isn’t using OTAs. It’s using them like a crutch […]
Follow The 6% Rule for A Smarter Way to Fund Your Direct Marketing Why “Just Spend More on Marketing” Isn’t the Answer If you’ve ever felt pressured to slap 10% of your revenue into a vague marketing bucket, you’re not alone. Somewhere along the line, 10% became the default advice—but for boutique hospitality owners who […]
How Ai Automation Frees You to Focus on Guests Let’s Get Real About AI in Hospitality Picture this: it’s 9:42 p.m., a guest is texting “what’s the Wi-Fi?”, someone else wants to know if they can check in early, and your staff is already running on fumes. It’s a real problem properties deal with every day […]
Stop Letting Vendors Drive Your Tech Problems: A Playbook for Hospitality Operators If you’ve ever felt like you’re stuck in a never-ending game of tech support telephone with your vendor, you’re not alone. In hospitality, where every guest interaction counts, tech chaos isn’t just annoying—it’s a profit killer. Here’s what that “vendor-driven tech” pain usually […]
The Hospitality Power Shift: Why 2026 Belongs to Independent Operators Property managers: if there’s one trend shaping your year ahead, it’s this — the hospitality power shift. 2026 is fast becoming the year independent operators and agile property managers wrestle control from traditional giants and rigid platforms. Not by accident, but by responding to market […]