Let’s Fix What’s Creating Friction in Your Growth

You’re in the right place if you want clear, practical help with MarTech, customer journey strategy, and system alignment—without fluff, hype, or another tool you don’t need.

If your growth feels harder than it should, it’s usually not a “marketing” problem.
It’s a systems problem:

  • data living in too many places

  • broken handoffs between marketing, sales, and service

  • automations that don’t fire (or fire at the wrong time)

  • attribution that can’t answer “what’s working?”

  • tools that were added fast… and never truly connected

I help teams clean this up—so your journey works end-to-end from search to stay.

Woman standing confidently with hands on hips, smiling and ready to go in a bright pink sweater.
software demo evaluation session for STR and hospitality technology teams

Software Demo + Professional Evaluation ($550)

Software Development Feedback Call — 60 min ($550) Clear, candid product and positioning guidance for STR/hospitality tech. You’ll get: a fit assessment plus integration, pricing, and positioning notes.

STR Technical Decision & Architecture Session ($250)

Working with my business partner, Charles: This session is best for Short-term rental operators and property managers facing important technical decisions and unsure of the right path forward.

90-day direct booking plan outlining actions to reduce OTA reliance

Direct Booking Blueprint (90-Day Plan $1,250)

Direct Booking Strategy Sprint — $1,250 Build a custom 90-day plan to reduce OTA reliance and grow repeatable direct demand. Includes: 60-min deep-dive call + PDF 90-day plan + 30-min follow-up at day 30.

Hi, I'm Sarah

I’ve lived both sides of the travel and tourism world—from setting strategy as a DMO/Tourism Director to scaling hospitality operations and marketing in the private sector.

Now, I’m focused on building a measurable marketing engine and a seamless customer journey from search to stay.

Separately, under my personal brand, I take on select MarTech consulting projects—helping teams solve some of hospitality’s messiest tech headaches and turn scattered systems into a journey that actually works.