I’ve lived both sides of the travel and tourism world—from setting strategy as a DMO/Tourism Director to scaling hospitality operations and marketing in the private sector.
Now, I’m focused on building a measurable marketing engine and a seamless customer journey from search to stay.
Separately, under my personal brand, I take on select MarTech consulting projects—helping teams solve some of hospitality’s messiest tech headaches and turn scattered systems into a journey that actually works.





