For over 15 years, I’ve been behind-the-scenes building marketing strategies that don’t just look good—they deliver. From turning vacation rentals into recognized brands to scaling booking systems that run on autopilot, I don’t believe in guesswork. I believe in data-backed decisions, real results, and tools that don’t own you.
As the co-founder of Market Movers, I’ve helped hospitality brands and startups replace bloated, expensive marketing software with custom-built tech that costs less—and works harder.
No more crossing your fingers on paid ads. No more hoping your OTAs play nice.
I help businesses build smarter systems that keep working long after you close your laptop.
Whether you need a full demand engine, influencer marketing infrastructure, or someone to finally tie your marketing to your revenue—I’m your person.
ROI-Driven Marketing Strategy Co-Founder of Market Movers
15 years experience
Turning Vacation Rental Challenges into Profits
I’ve helped vacation rental owners tackle challenges like double bookings and low occupancy rates head-on. By streamlining operations, crafting direct booking strategies, and enhancing guest experiences, I’ve delivered higher profits and strengthened brand credibility—all with a laser focus on ROI.
Inspire, Strategize, and Drive Results for You & Your Team
Whether I'm on stage or in a workshop, I transform complex marketing trends into actionable insights. I bring passion and practical knowledge to every event, collaborating with your team to craft strategies that align with your vision and deliver measurable growth.
Spend an Hour with Sarah on a Marketing Mastery Call
Ready to unlock your marketing potential? Join me for an hour of down-to-earth, personalized advice where we'll dive into your unique challenges, celebrate quick wins, and craft a custom strategy you can start using right away. Let’s elevate your marketing game together, and on your schedule.
I love a good challenge, whether it’s proving the ROI of a marketing campaign, finding a new waterfall trail, or explaining why your likes on Instagram don’t equal revenue.
My approach to marketing is simple: If it’s not measurable, it’s not worth doing. But that doesn’t mean I’m all numbers and no fun.
I thrive on creativity—crafting campaigns that make people listen, think, and, most importantly, act. If I had to sum up my strategy, it’s this: Make it matter. For the customer, for the business, and for the bottom line.
As a Marketing Executive, I believe in mixing creativity with data to find winning formulas. Whether I’m speaking to an audience, hiking to clear my mind, or diving into analytics, the goal is the same: make it matter. For your business, for your customers, and for your future.
Here are just a few things you can expect when working with me (and Market Movers):
What’s your gut feeling—are you guessing, or can you actually prove it with numbers? Let’s talk about how ROI can become your new best friend.
What’s eating your budget? Is it a case of marketing spaghetti—throwing everything at the wall and seeing what sticks—or do you have a strategy you can measure?
Would you rather have 1,000 likes or 10 direct sales? Let’s flip the script on vanity metrics and talk about how influencers can deliver more than just clout.
Don’t worry—I’ve got you. Marketing jargon can feel like a foreign language, but my job is to make it simple, actionable, and relatable. Think of me as your personal translator for all things ROI, strategy, and customer engagement. I’ll break down complex terms, demystify analytics, and show you exactly how your marketing efforts are driving results—all in plain, straightforward language that makes sense to you and your team. No buzzwords, no fluff—just clear insights you can actually use.
Do you know where your dollars are going—and what they’re bringing back? Let’s zoom in on the numbers that matter and kickstart a plan that works.
Would you rather try to outspend them or outsmart them? Spoiler alert: It’s all about leveraging your unique story and playing to your strengths.