AI Discovery: The New Battleground for Hotel Visibility
Imagine this: a couple planning their dream trip doesn’t bother with twenty browser tabs or scrolling endless listings. Instead, they simply ask ChatGPT: “Find me the best boutique hotel near the beach.” Within seconds, they’ve got a tidy shortlist.
Here’s the catch—your hotel is either on that list, or it’s invisible.
That’s the new reality of hospitality marketing. AI tools—whether it’s Google, OTAs, or voice assistants—are shaping traveler choices long before a guest ever lands on your website. If you’re not optimized for them, you’re basically handing your visibility (and revenue) to someone else.
In my latest feature for Hotel Online, I break down:
Why AI isn’t here to replace hospitality—it’s here to reward it.
The small but critical mistakes keeping hotels from being recommended.
Practical steps to build a “visibility engine” so AI trusts your property.
How guest reviews, data consistency, and schema-rich content tip the odds in your favor.
This isn’t about chasing algorithms. It’s about aligning with how people really search, speak, and decide in 2025.