These are the spaces you can find me speaking up on what really matters—highlighting bold ideas, unpacking key trends, and offering honest insights on hospitality marketing alongside fellow voices shaping the conversation.
Hotel-Online Weekly Contributor
Every week, I join the brightest minds in hospitality on Hotel-Online, distilling the latest trends into tactical marketing insights you can use today. From creator-collabs to tech-stack tips, I help readers spot the next big win before it’s a headline.
American Glamping Association Featured Member
In the Glamping Association’s private community and member webinars, I dive deep into creative marketing for nature-based retreats. I show resort owners how to marry disruptive travel trends with proven launch tactics—so they can craft unforgettable guest experiences (and full calendars).
What Partners Are Saying
“"It was such a joy having Sarah on my show, Industry Chats, The Live Show by Affixify. Sarah shared such a wealth of education with our audience and never once tried to "sell" them. She left them wanting more! Her expertise in all things hospitality marketing, social selling, STR and of course influencer marketing was so inspiring. Anyone would be so blessed to have Sarah on their stage, podcast etc!"
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Jasmine, Affixify CEO
"Sarah has quickly become one of my top recommendations whenever someone asks who to follow in the hospitality space. She brings a rare combination of sharp business insight and creative marketing savvy, consistently delivering actionable (and refreshingly contrarian) advice. What I appreciate most is that Sarah always brings real value. Every time I engage with her content, I walk away having learned something new."
Trey, Travel Foundry
"Sarah delivered a clear, engaging, and practical session for our AGA audience. Her real-world experience, ability to break down marketing strategy into actionable steps, and her fresh approach to hospitality marketing was the perfect fit for us. AGA members walked away with new insights and equipped to rethink how they connect with guests and grow their brand! It was a pleasure working with her!"
Amy, American Glamping Association
Hostaway’s Hostchella Conference
Panel: Customer Success Panel: From the Field (Miami, Nov 2024)
On-stage, I shared how ReTreet Resort went from six treehouses (100% OTA) to 21 units, an event venue, and a spa—hitting 93% direct bookings—by:
Leveraging micro-influencers to supercharge word-of-mouth
Building a seamless, integrated marketing tech stack
Partnering with DMO allies to amplify reach
The Direct Booking Success Summit
Session: How a Micro-Influencer Strategy Delivered 93% Direct Bookings at a Glamping Resort
When: November 4–6, 2025
I walked hosts through:
Finding & vetting creators—no fancy software required
A 3-post framework that turns eyeballs into bookings
Systems for tracking ROI and scaling repeat success
