Hospitality Marketing Speaker: Sarah Stahl
Skip to the contentI’ve spent 15 years in marketing, ten of them in travel, and I’ve worked three sides of the industry: destination marketing, hospitality operations, and the OTA ecosystem. That’s why I’m invited to speak on hospitality marketing. I share what I’ve built, tested, and learned.
While serving as Head of Marketing at ReTreet Resort, I built a creator system on a $30,000 annual budget that generated nearly 10X revenue expectations, 600 leads per month, and 93% direct bookings, without paid ads. At Lake.com, I built the Lake Creator Program, a two-sided creator system across tens of thousands of listings.
Today I run Market Movers, where I’ve systematized these creator systems for hospitality brands. I’ve worked with nearly 500 travel and hospitality creators. What I bring to a stage or a microphone is a perspective built from tourism, operations, and the OTA world, and from turning it into a repeatable system.
The audiences generally connecting with me are operators and decision-makers, not academics. I most often have the pleasure of speaking with:
I tend to keep my talks practical, specific, and built for people who leave and immediately do something differently.
Partnered with North Alabama tourism leaders to conceptualize, host, and speak at Alabama’s first-ever creator conference — bringing together travel creators, destination marketers, and hospitality operators to explore the future of creator-led tourism and destination marketing.
1. “Booked Without the Burnout: How I Cut PPC and Scaled Direct Bookings with Creator Demand Systems for a Startup Treehouse Resort”
Best for: STR conferences, glamping and unique-stay audiences, property management summits, hospitality marketing events
2. “The Invisible Brand Problem: Why Tech-Savvy Hosts Still Struggle with Visibility”
Best for: Hospitality technology conferences, property management events, DMO audiences
3. “AI, OTAs, and the Future of Travel Discovery: What Operators Need to Know Now”
Best for: hospitality events, hotel marketing conferences, tourism boards, tech-adjacent audiences
4. “Micro-Creators and the Trust Economy: A 3-Post Framework That Turns Eyeballs into Bookings”
Best for: Workshops, breakout sessions, smaller venue events where audience participation is part of the format
5. “The OTA Fee Reckoning: What the 15.5% Host Fee Actually Costs You — And What to Build Instead”
Best for: STR and property management events, any audience affected by OTA commission changes
Here’s something I mean sincerely: I actually enjoy the pitch process. Not in a “respond to every email with a template” way. But, in a “I’m genuinely curious about your audience and what they’re trying to figure out” way.
The best conversations I’ve had on stage and behind a microphone came from hosts who knew their people and had a specific reason they thought this perspective would land. If that’s you, I want to hear from you.
A few things that make it easier for me to say yes quickly:
Response time: I typically review pitch inquiries within 5-10 business days.
Lead time preferred: 4–8 weeks for podcast guests. 8–16 weeks for conference/event bookings.
What makes a strong pitch: Tell me specifically which talking point resonates with your audience and why. A one-line explanation of who your listeners/attendees are is more helpful than follower counts or download numbers.
What I typically ask of you: Which topic would serve your audience best? Is the format a conversation or a solo presentation? Is there a content angle your audience hasn’t heard enough about yet?