Marketing Rebel, ROI Enthusiast,
Professional Fun-Haver
Hi there! I’m Sarah Stahl, a marketing executive with an unhealthy obsession for proving ROI (because “trust me, it works” has never been a valid strategy).
Over the years, I’ve been the go-to person for turning marketing budgets into measurable results. I’ve taken on campaigns with scrappy budgets and turned them into big wins. How? By asking the one question everyone else avoids: What’s the ROI on this?
But let’s rewind. My career began with a $15,000 gamble on a radio ad and social media campaign for a tech company. The first thing my boss asked was, “What’s the ROI on this social stuff?” That was 2011, and nobody had the answer—so I decided to figure it out. Fast forward to today, and I’ve built a career by cutting through marketing fluff and focusing on what really matters: results.
Fun Facts
(Because Who Reads These Anyway?)
I love a good challenge, whether it’s proving the ROI of a marketing campaign, finding the perfect taco spot, or explaining why your likes on Instagram don’t equal revenue. My approach to marketing is simple: If it’s not measurable, it’s not worth doing.
But that doesn’t mean I’m all numbers and no fun. I thrive on creativity—crafting campaigns that make people laugh, think, and, most importantly, act. If I had to sum up my strategy, it’s this: Make it matter. For the customer, for the business, and for the bottom line.
- Marketing Scientist – I mix creativity with data for winning formulas.
- Taco Enthusiast – Because even ROI deserves a side of salsa.
- Unapologetic Bookworm – Always reading, rarely folding pages.
- Startup Cheerleader – I root for the underdog every time.
- Data Detective – Numbers don’t lie, but they do tell stories.
- Coffee Fueled – Powered by caffeine and big ideas.
Let's Be Real?
ROI is Non-Negotiable
If you can’t prove how your marketing impacts the bottom line, what’s the point? Creativity is great, but results pay the bills.
Focused Execution:
Your fractional CMO leads the charge in implementing targeted marketing strategies, utilizing analytics for growth and adapting strategies as your business evolves.
Sarah Stahl
ROI Driven Marketing Executive
What You Can Expect From Working With Me!
ROI You Can Actually See
No fluff, just measurable results that show exactly how your marketing efforts contribute to your bottom line.
Strategies That Stick
Together, we’ll create practical, sustainable marketing plans designed to grow your business and adapt as markets shift.
A Partnership, Not a Pitch
I’m here to collaborate, solve problems, and make your goals my goals—because your success is the only metric that matters.
The Marketing Muscle You Need Without the Full-Time Cost
Fractional Marketing FAQs: Quick Insights
My FAQ section cuts through the fluff to give you straight answers about fractional marketing. What is it? How does it work? And, most importantly, how can it align with your business goals? Whether you’re curious about the benefits or just wondering if it’s worth the hype, this cost-effective strategy might be the game-changer your marketing needs.
What exactly does a fractional marketer do?
A fractional marketer steps in as a part-time Chief Marketing Officer (CMO) or senior marketing leader for your business. They bring strategic insight, guide your marketing team, develop comprehensive marketing strategies, and oversee the execution of these plans. The goal is to provide your company with high-level marketing expertise at a fraction of the cost of a full-time executive, helping to drive growth, brand awareness, and market engagement.
Is this like having a CMO on retainer?
Pretty much, but without the six-figure price tag. Think of it as getting all the strategic expertise and leadership of a Chief Marketing Officer, minus the full-time commitment (and the hefty salary). As your fractional marketer, I step in to develop ROI-driven strategies, oversee execution, and align your marketing efforts with your business goals—all tailored to your needs and budget. You’ll get big-picture thinking and results-oriented action without the long-term overhead. It’s like having a marketing powerhouse on speed dial, ready to tackle challenges and drive growth when you need it most.
How can a fractional marketer understand my business well enough to make a difference?
Fractional marketers typically have a broad range of experience across various industries and markets, giving them a unique ability to quickly understand and adapt to new businesses. They start by deeply immersing themselves in your company’s brand, culture, goals, and challenges. This in-depth discovery process, combined with their strategic perspective, allows them to identify opportunities and implement effective marketing strategies tailored to your specific needs.
What if I don’t speak “marketing”?
Don’t worry—I’ve got you. Marketing jargon can feel like a foreign language, but my job is to make it simple, actionable, and relatable. Think of me as your personal translator for all things ROI, strategy, and customer engagement. I’ll break down complex terms, demystify analytics, and show you exactly how your marketing efforts are driving results—all in plain, straightforward language that makes sense to you and your team. No buzzwords, no fluff—just clear insights you can actually use.
What’s the ROI of hiring a fractional marketer?
The ROI of hiring a fractional marketer can be significant. By leveraging their expertise, you can expect to see improved marketing efficiency, greater brand coherence, enhanced digital presence, and ultimately, increased sales and revenue. They help to streamline efforts, identify the most effective channels and strategies for your business, and avoid costly marketing mistakes. Plus, because they’re part-time, you gain access to executive-level expertise without the executive salary, making it a cost-effective solution for scaling your marketing efforts.
Is fractional marketing like sharing a pizza?
Absolutely—if that pizza was packed with strategic expertise, ROI-driven insights, and results! Here’s the deal: fractional marketing means you get a “slice” of high-level marketing talent without committing to the whole pie (aka a full-time CMO or marketing team). You’re not sacrificing quality or results; you’re just investing in exactly what you need, when you need it.
Instead of footing the bill for a full-time role, you get access to seasoned expertise to tackle specific challenges, develop strategies, and drive growth. It’s like sharing a pizza with a group—everyone gets what they need, no waste, no extra cost, and you still leave satisfied. Plus, with fractional marketing, you don’t have to fight over the toppings—I focus on delivering exactly what works for your business.