I've Seen Travel From Every Side
Now I Connect the Dots Across Travel

Most people experience travel from one side.

I’ve worked in three.

I started in destination marketing, helping communities attract visitors and understanding what makes people choose one place over another.

Then I moved into hospitality, helping scale a startup resort from six treehouses to 21 units and 93% direct bookings. That’s where I learned what growth actually looks like when guest experience, technology, operations, and profitability all have to work together.

Today, I’m VP of Marketing at Lake.com, where I sit inside the OTA ecosystem and study how travelers discover destinations, evaluate options, and ultimately decide where to book.

Along the way, I’ve noticed something:

Most hospitality businesses don’t have a marketing problem.

They have a visibility problem.
A systems problem.
A guest relationship problem.
An ownership problem.

The businesses that grow sustainably aren’t always the ones spending the most on marketing.

They’re the ones that understand their guests, own more of their demand, and make it easy for people to return.

That’s what I spend my time helping hospitality brands uncover.

Whether through speaking, advisory work, audits, or strategic sessions, my goal is simple:

Help businesses identify what’s holding back growth and create a clearer path forward.

PICK YOUR STRATEGY SESSION
Sarah Stahl

Exploring What Makes People Travel, Book & Return as a Strategic Advisor | Hospitality Growth & Travel Discovery

15 Years Experience and a Market Movers LLC Founder

Connect With Me on linkedin

Ways We Can Work Together.

As a Growth Strategist With 10+ Years of Experience Scaling Marketing Operations.

Strategic Advisory

When you need an outside perspective on growth, visibility, guest acquisition, direct bookings, technology decisions, or hospitality strategy. Ideal for operators, hospitality brands, destinations, and travel companies looking for clarity on what to do next.

Speaking & Workshops

Bring an industry insider's perspective to your event, team, or organization. Popular topics include hospitality growth, direct bookings, AI and travel discovery, creator partnerships, guest behavior, and the future of travel.

Content & Industry Collaboration

Looking for a podcast guest, webinar speaker, industry contributor, creator collaboration, or thought leadership partner? I regularly share insights from the intersection of tourism, hospitality, and travel technology.

WHAT I CONSULT ON
WHAT I SPEAK/TRAIN ON
WHAT I COLLABORATE ON

A Few Things
About Me.

Because if you’ve made it this far, we might as well skip the corporate bio.

  • I never pass up a chance to explore a new lake, hiking trail, or small town with a story to tell.
  • I read more books than I finish TV shows.
  • I'm endlessly fascinated by why people choose one place over another—and what makes them want to come back.
  • Most good ideas start with coffee. The really ambitious ones usually require a second cup.
  • I love finding patterns. In travel, in business, and occasionally in places where nobody else is looking.
  • I ask a lot of questions. Usually because the most interesting answer is hiding behind the obvious one.

A Different Perspective on Growth From Someone Who's Lived All Sides

My Personal Philosophy: Creativity Meets Clarity

After working in tourism, helping scale a startup resort, and now operating inside the OTA ecosystem, I’ve learned something:

The biggest opportunities are rarely hiding in your marketing.

They’re hiding in the gaps between visibility, guest experience, technology, and the way your business is designed to grow.

That’s why I enjoy this work.

I help hospitality brands identify what’s holding back growth, uncover opportunities they can’t always see from inside the business, and create a clearer path forward.

When we work together, you can expect:

✓ Honest feedback, even when it’s not the easy answer

✓ Practical recommendations rooted in real-world hospitality experience

✓ A focus on clarity, not complexity

✓ Strategic guidance you can actually implement

Because growth doesn’t come from doing more. It comes from knowing what matters most.

What’s your gut feeling—are you guessing, or can you actually prove it with numbers? Let’s talk about how ROI can become your new best friend.

What’s eating your budget? Is it a case of marketing spaghetti—throwing everything at the wall and seeing what sticks—or do you have a strategy you can measure?

Would you rather have 1,000 likes or 10 direct sales? Let’s flip the script on vanity metrics and talk about how influencers can deliver more than just clout.

Don’t worry—I’ve got you. Marketing jargon can feel like a foreign language, but my job is to make it simple, actionable, and relatable. Think of me as your personal translator for all things ROI, strategy, and customer engagement. I’ll break down complex terms, demystify analytics, and show you exactly how your marketing efforts are driving results—all in plain, straightforward language that makes sense to you and your team. No buzzwords, no fluff—just clear insights you can actually use.

Do you know where your dollars are going—and what they’re bringing back? Let’s zoom in on the numbers that matter and kickstart a plan that works.

Would you rather try to outspend them or outsmart them? Spoiler alert: It’s all about leveraging your unique story and playing to your strengths.

Ready to Find
What's Holding Back Growth?

>>Book A Strategy Session<<