“Good morning, today is Web 3.0 Wednesday!”
That’s a version of what Instagram followers hear every morning as I open a daily story where I spend one hour a day studying and learning very specific topics that I believe marketers need to know in order to future-proof their careers. In real time, and in the midst of a major market shift, I’m motivated to creatively find a competitive edge to stay relevant in an ever-shifting industry.
The premise of the daily Instagram Story “show” is broken down into six niche topics that I am convinced will be mandatory learning for future CMO’s. So, I am actively and very publicly learning these key topics in real time to keenly understand how to best help businesses I work with and for to move into the next phase of marketing more seamlessly.
🌎 Meta Monday – One of the largest social platforms in the world is betting BIG on the Metaverse. As Marketers, should we?
📉 Trend Tuesday – Not the shiny things, but consumer mindsets.
🌐 Web 3.0 Wednesday – The web is changing, again! Marketers need to know how and why!
💎 Thriving Thursday – What I’m doing and learning to future proof my marketing career? Let me show you!
📋 Foundation Friday – No, not the makeup. (Duh) The Strategy!
🧦 Sock it to Me, Saturday – This is where you tell me what I need to work on. Yes, really!!!
During the very first Web 3.0 Wednesday, I dove into a few articles that focused on further explained how the internet future will look. On a topic that current seems polarizing, I thought it important to look at several different sides of the development process. So, I went to the source. In an article titled, “Is Moxie Marlinspike Right About Web 3?” we learn that Web 3.0 is not an easy concept to critique, since it means different things to different people.
But when world renowned cryptographer and privacy expert Moxie Marlinspike releases an essay on the current state of Web 3.0 – I listened. He opens with a though provoking consideration on the state of technology’s grip within our personal economies. “I don’t share the same generational excitement for moving all aspects of life into an instrumented economy.”
While Web 2.0 was dominated by centralized platforms, Web 3.0 will feel more like Web 1.0 but with all the robustness that we have grown accustomed to and it’s been predicted that social platforms will not dominate the new web. Hard to imagine a communicative world that didn’t include us all communing on a social platform. But, at this point, I’m not convinced that we will interact the same way within the next five years.
There’s no way Facebook is just going through a simple name change and re-brand, but it seems a complete platform transformation. It’s hard to tell when users will begin seeing systemic shifts, but with an announcement that includes virtual meetups – you can be sure they are coming! As marketers, do we know how this will effect the transformational communication process?
Another stand out adjustment includes the fact that although a promise of privacy is shrouded around the new web, many big businesses have already “bought up” space there. This alludes to the fact that many of the big economic players are already building in communication factors that will result in vying for your attention. So how autonomous will Web 3.0 be, really?
The hype around decentralization will most likely come with all the privacy freedoms that we are expecting as web users. Although we may be able to find clear explanations on what most experts know of Web 3.0, the question is, will it live up to the hype?