Your ability to identify the why behind the customer purchase process, rather than just the how, offers deeper insight to create a higher level of content creation and customer retention. In the following video you will learn the specific process involved in identifying your target market by conducting market research through specifying key customer triggers that result in quality community engagement.
Day 2 Strategy Challenge from Sarah Stahl on Vimeo.
While finding these targeted customers may seem like an overwhelming task, they are actually quite accessible. Advertising is increasingly personalized and segmented audiences must be identified and appeal to directly in ways that resonate on an individual level.
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