The Marketing Process

When clients come to us they typically require some combination of social management, content creation, search engine optimization, web design & development, branding, marketing analysis, copywriting, or an overall social media strategy development.

This level of strategic execution requires clearly-defined goals and in-depth market analysis and we’ve learned when clients understand the necessities of this process they quickly find themselves delightfully well informed at every step.

STEP 1

The Meeting

Whether in person, via skype, or over the phone we meet with clients discuss their current situation which typically includes the successes they’ve had, their target market, goals, budget, and project scope.

We listen to your deepest digital communication frustrations and come up with effective solutions for our Brief.

STEP 2

The Brief

Market research helps identify new business opportunities, and design marketing campaigns that directly target the interest of your potential consumers.

In this step, we find the information you need to solicited growth. Based on the conversation in step 1 we conduct in-depth research providing you with the most well rounded insights available for your industry niche.

STEP 3

The Research

Market research helps identify new business opportunities, and design marketing campaigns that directly target the interest of your potential consumers.

In this step, we find the information you need to solicited growth. Based on the conversation in step 1 we conduct in-depth research providing you with the most well rounded insights available for your industry niche.

STEP 4

The Ideation

After we gather all the facts, we brainstorm to find the big idea!

This is where we begin to connect the dots between the initial conversation and our analytical research. From those initial steps we are able to clearly blaze a defined strategy.

We present our idea in complete proposal that we email or present live. The proposal includes project scope, pricing and a holistic approach that leads to your identified goals.

STEP 5

The Production

This step is a little harder to define as production looks very different for each client. In the idea phase we will present your custom plan and if you decide to move forward in a contract with us this is where we work with you to execute all the behind logistics.

This may include but is not limited to granting us admin access to social platforms, WordPress website, Google analytics, email service or software management service that allows us to implement the presented idea.

STEP 6

The Delivery

This is where the plan comes to life as we execute ongoing management of your online community while driving conversions and measuring sales.

From social management, brand development, web development and all things digitally in between, now you can watch the approved plan delightfully come to life.