This post isn’t about me. It’s about YOU.

Branding expert and leading authority on the science of fascination, Sally Hogshead, is publishing her new book How the World Sees You on July 1.To celebrate the insights gained from a decade of research, she is launching Project Fascination with the goal of showing 100,000 people how their personalities add value.

As a part of this project, she’s given me a special code BL-mrsdstahl  to share with to you.

The first 100 people who use it to take her Fascination Advantage® assessment will receive the assessment for free! This has never been done before, and will only last until we reach 50,000 more assessment takers.The best part is, you will trigger a chain reaction—a pay it forward situation.

When you take the assessment using BL-mrsdstahl , you will receive 100 assessments to share with your circle for free, too! That’s $3700 of free market research at your fingertips!So how do you take the assessment?


1. Go to  and use code BL-mrsdstahl.

2. Once you’ve taken the assessment, Sally’s team will load 100 assessments into your new account.

Rinse and repeat.That’s it.

Now you’re ready to discover how your personality is custom built for certain situations, and which situations you should learn to avoid. And it only takes 5 minutes (you can even do it on your phone!) 28 questions. 5 minutes. A whole new way to communicate your value.

Your Fascination Advantage® Report is the first big step towards knowing how your personality can be heard and remembered in an overcrowded market. Sharing the assessment will help others do the same. Find everything you need to put this knowledge into practice with your co-workers, close friends and significant other in Sally’s new book, How the World Sees You.Remember that your code will once we reach 50,000 more assessment takers. Don’t let this $3700 value go to waste! Take the Assessment today and encourage your friends and followers to do the same.

Get a glimpse into what Sally has discovered and how to use your natural personality to Fascinate your audience.