Many organizations already have the in-house staff to handle day-to-day marketing communications, but need a refresher course from time to time. As a Master’s Certified Marketing Professional, I specialize in training your team to get caught up to stay Made to Market ready.

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YIKES!

Only 35% of marketers said that understanding the ROI of their campaigns is “Very or Extremely Important.” Sourced by HubSpot

MARKETING HAS CHANGED.

The marketing world is dynamic and ever-changing — trends, technology, & tactics never sit still.

That’s why it’s critical that your organization stay up-to-date with new developments in the industry. After all, the last thing you want is for your business to fall behind while your competitors move on. 

But how confident are you in your current marketing performance? 

In the past decade I’ve worked with over ten organizations, in ten different industries and the reality is – many businesses use antiquated tactics in an attempt to build brands, earn loyalty and move products/services. Although they may be incorporating modern day tools, they tend to be more focused on a sales-focused tactics that customers are tired of responding to.

No more fumbling around in the dark! Our team sheds light on the new way of marketing – one-to-one story based marketing – and trains your team to be – Made To Market ready!

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YIKES!

Only 35% of marketers said that understanding the ROI of their campaigns is “Very Important” or “Extremely Important. Sourced by HubSpot

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YIKES!

Only 15% of marketers measure the success of their content programs by how many leads they generate. Sourced by Hubspot

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Less than 30% of companies offer self-service, live chat, social messaging, in-app messaging, bots or peer-to-peer communities. Sourced by HubSpot

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Only 25% of companies invest in mobile optimization as a top SEO tactic. Sourced by HubSpot

I TRAIN.

Often, entrepreneurs and business leaders are making major marketing mistakes without even realizing it. For example, do you understand the psychographics of your target audience? Or, have you set marketing objectives based on organizational KPI’s? How about this one. Do you know if your marketing team is operating at pique performance levels?

Your marketing department has the potential to make all the difference between organizational growth or stagnation. How well is yours performing? I can audit and train your marketing team to perform better! 

WE CREATE.

Looking to have WOW worthy content created to drive traffic to your travel brand? My partner Ashley, and I,  provide travel based social & content marketing creation that focuses on telling a side of your destination that customers have not yet seen.  Combining the logic of analytics along with the emotion of brand voice and messaging – we create visually consistent content that converts, and fosters community engagement.

Want to know what we are capable of? Watch us on TrailTheraplyAL

SPEAKING & TRAINING

In hot pursuit to upset the marketing industry I’ve turned into a social analyst. Surrounding all things content creation, I’ve had the pleasure of discovering some neat things along the way. From defining social media (ROI) return on investment to creating communities that markets for you – I’ve become an expert on building a measurable marketing mix.

For those reasons, and a few others, I’ve got a lot to say concerning the masterful mindset of digital influence, brand development and content construction – that I look forward to sharing with others.

Book me on your podcast, panel or stage.

STRATEGY SESSION

Over the past 10 years, I’ve been involved in multiple marketing projects that resulted in business growth. Responsible for performance development of content optimization brand consistency for clients across the country, my marketing tool belt is quite full.

A marketing nerd to the max, I thoroughly enjoy the raw and often messy conversations that come from determining next best steps. Want to learn to make the most of your marketing by leveraging real time analytics to fine-tune content creation across multiple consumer touch-points? Get in touch.

Contact me to book a strategy call.

GET THE BOOK

Dear Marketers, the world needs you to stop selling and start storytelling!

Only you have the uncanny storytelling and relationship-building skillset to leverage marketing’s transforming powers. From analytics to strategic development, your skills span way beyond selling stuff. But are marketers learning how to operate outside a sales-motivated mentality that leads to measurable success? 

It’s time to expect more from marketing, upholding its ability to revolutionize the business landscape. Look inside to learn what makes marketers “Made to Market” ready!

Read it, four different ways

 

 

 

 

 

 

 

Being “Made to Market” ready is all about leveraging your Marketing Team’s innate sense and uncanny relationship-building skillset to bring your organization into the future. It’s about getting out of a sales-motivated mentality and focusing on customer driven results. From analytics to the strategic development process, a marketer’s skills span way beyond selling stuff on social media. But are marketers learning what’s needed to connect dots that lead to marketing success?