How the heck has the term “DIY” become synonymous with projects like making wreaths out of book pages & building lawn furniture from pallets?

Currently the “do it yourself” craze is sweeping the nation.

“Thank you Pinterst.”

But, why does the idea of DIY have to stop with decor style projects?

With a strong entrepreneurial drive, mixed with a passion for social media marketing, I’m more interested in helping business owners  successfully construct DIY marketing projects; rather than build teapot birdhouses.

Although the project seems easy enough, there are always those hidden necessities that don’t always pop up until you’ve gotten your hands dirty. And no, I’m not still talking about pallets and wreaths.

If you are brave enough to start some DIY projects of your own in the Social Media Marketing scene, I’m all for it!

In fact I encourage it and do all I can to provide the resources you need to  accomplish this successfully. 

But I would also encourage you to do your research to fully understand what those {hidden} necessities are that credit cohesive branding across the web.

But what does it take to re-create professional web marketing skills in DIY format?

According to Hubspot  these are the 6 jobs that social media managers actually do, including the necessary requirements.

1. The Content Creator. Content is a vital component to any marketing mix and social media is no exception. Skills required include Web Design, Copywriting, Creativity, Design and SEO skills.

2. The Marketing Analyst. Needs to be able to dive into data and pull out actionable results that lead to making precise marketing decisions. Skills required include understand Google Analytics in depth, ability to run tests, monitoring of several analytic tools and curiosity.


3. The News Junkie. Continuously on top of what’s going on the ever changing marketing field as well as your specific industry. Revealing new opportunities for the company to be involved as an industry leader. Skills required include industry passion, hungry for information, content curation and tech savvy.

4. The Customer Service Rep. As the voice of the company they need to know how to interact with the online community and stay on brand. Whether the conversation is negative or positive they should have a plan to react to every conversation appropriately. Skills required include Strong communication skills, adaptability, calm, and desire to solve others’ problems.

5. The Community Facilitator. Successful online communities don’t simply engage with the moderator, they engage with each other. Just like any good host, the facilitator knows how to connect the community with one another. Skills required include resourcefulness, ability to connect people and stimulate discussion.

6. The Funnel Marketing Manager. Each online interaction won’t lead to a sale, but there should be clear steps that move visitors in that direction. The social manager needs to know how to create content that lead visitors down the funnel in a way that accomplishes each of the companies goals. This includes running ongoing campaigns and being able to track new leads. Skills required include Funnel understanding, knowledge of content for each funnel stage, basic sales skills.

Plus, a handy bonus to complete your tool box.

  1. Hard Working. Being successful isn’t about having a secret formula. It’s about working harder and giving more than anyone else. I just figure out creative ways to “get stuff done!”

But just like with those amazing DIY pin boards that inspire the masses to greatness; social media is a worthwhile project that will certainly bring out your businesses’ greatness.

But, don’t feel defeated if it’s all a bit overwhelming. Proper social media management is more like making chairs rather than paper lanterns.

And, sometimes the most masterful project requires a carpenter.

That’s where I come in.