I see businesses doing it all the time!
But still, I watch them continue in the same destructive cycle.
If your company’s social strategy isn’t working, this is probably the main reason why.
I get it, there’s a budget issue. But most companies have a Marketing & Advertising budget but are just spending those funds with less effective outcomes than what’s possible.
The catch 22 is if businesses don’t take the time to invest in their community, isolated promos will end in a massive budgetary wastes.
The two most important things you can do immediately:
- Take my 7 Day Social Strategy Challenge to learn how to talk to your target audience. This one task will illuminate a lot of the guesswork when it comes to where you spend marketing/advertising dollars.
- Determine your acquisition cost (if you don’t know it already) and start testing which marketing/advertising outlets are costing you the most per conversion. Cut out the high costs (with little return) and start allocating funds to a productive social strategy.
If you need any help, I’d be happy to whip out my bag of tricks and make it happen!