The Difference Between Marketing & Advertising

The Difference Between Marketing & Advertising

In this video i’ve used vegetables to take a fresh look at how Marketing & Advertising are different. They should be used in tandem with one another, sure. But neither should operate as a stand alone strategy. Here’s why…

How Social Selling Will Make You Question Everything

How Social Selling Will Make You Question Everything

The idea of someone hounding me until I finally “give in”, just to get them off my back is never a thing I wanted to be associated with. I wrote another article where I talked quite a bit about how consumers want to connect in an actual “non-sales” related relationship before making a purchasing decision; which aligns with the shift in how people are now making purchasing decisions.

15 Things You Should Know about Going LIVE on any Social Platform

15 Things You Should Know about Going LIVE on any Social Platform

As a social media marketing strategist I consider it a responsibility (and joy) to play around with social features in order to give my clients the most accurate suggestions when building an effective marketing strategy.
I learned quite a bit from today’s adventures in Live Streaming, and hope it offers some insight as you consider your Live journey.